What are the responsibilities and job description for the Marketing Coordinator position at Blazer Manufacturing?
Blazer Athletic Equipment is in immediate need of a Marketing Coordinator in our Fremont office. Blazer is a 50 year old manufacturer of sporting goods equipment located in Columbus, NE. We are a growing company that's in need of a candidate to develop and execute comprehensive, multi-channel marketing plans (digital, print, social media) that align with overall business goals; while also assisting with general office duties in our Fremont office.
ESSENTIAL FUNCTIONS
The following examples of work are illustrative only and are not intended to be all inclusive
- Lead the overall marketing strategy for Blazer Athletic and drive the implementation of that strategy in the organization.
- Take ownership of the Blazer Athletic brand and coordinate with sales, product development, and customer service to ensure consistent use and implementation.
- Strong understanding of traditional and AI- Driven SEO and website back-end functionality to enhance targeting and campaign effectiveness
- Optimize multi-channel campaigns across digital and traditional platforms
- Allocate and manage marketing funds to ensure maximum ROI across various platforms
- Performs general administrative activities, which may include data entry, filing, copying, answering phone, etc.
- Provide back-up/relief assistance to other staff and operations such as order entry, accounts receivable & accounts payable.
MINIMUM QUALIFICATIONS
- Degree in Marketing, Communications, Business Administration, or a related field.
- Strong understanding of social media algorithms, audience growth strategies, tagging, and engagement tactics.
- Proficiency in standard software & office equipment (telephone, computer, copier, etc.)
- Must be able to work independently, be punctual, and have consistent attendance.
- Additional qualifications may be required based on specific assignment.
DESIRABLE KNOWLEDGE, ABILITIES AND SKILLS
- Proficient in spelling, grammar, punctuation and possession of superior vocabulary.
- Knowledge in leveraging AI tools for customer data analysis, personalization, and content creation.
- Ability to make decisions recognizing established precedents and practices, and to use resourcefulness and tact in meeting new situations.
- Exceptional leadership, problem-solving, project management, and verbal/written communication skills.
- Athletic industry knowledge a plus such as basic equipment and seasonal schedules.
Success in this role will be driven by your ability to create compelling content, leverage AI tools to improve workflow, grow audience engagement, strengthen our brand and help tell the story of Blazer Athletics role in high school sports.
This is a unique opportunity to build a brand-new role, make a measurable impact, and help shape the future of marketing at a growing athletic company!
Candidates have upward mobility within the company, depending on performance.
Blazer offers health insurance, PTO, holiday pay, and a 401k plan for full time employees.
Pay is competitive with the local market and it based on the candidate’s level of experience.
The hours for this position are 8am to 5pm with a one hour lunch break.
To apply, please come to our office at: 1720 West 23rd, Fremont NE 68025 to drop off resume or email it to wpayeur@blazerathletic.com
For more information on Blazer, please visit the website: www.blazerathletic.com
Work Remotely – No
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
Work Location: In person