Digital Marketing Specialist II

Blackstone Talent Group, an award-winning technology consulting and talent agency, is seeking a Digital Marketing Specialist II to join our Client's team.

Programmatic Media Manager

The Programmatic Media Manager contractor is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing the strategy for display, video, native, and audio campaigns. You’ll work cross-functionally with Media Planners and Regional Marketers to align the programmatic strategy with business objectives through innovative programmatic execution.

The impact you will have:

• Lead global programmatic campaigns across platforms to contribute to brand awareness and demand generation goals.
• Build and optimize programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives.
• Own channel performance, including budget pacing, forecasting, and setting the strategic roadmap in alignment with broader business goals.
• Introduce innovative strategies, targeting approaches, and automation capabilities to capture and convert high-value audiences efficiently.
• Partner with media agencies to ensure seamless execution and campaign management, account hygiene, and advanced campaign strategies.
• Continuously analyze campaign performance to recommend refinements to targeting, creative, and bid strategies.
• Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity.
• Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience.
• Utilize industry tools like Moat, IAS, and DoubleVerify to support brand safety, viewability, and fraud prevention efforts.
• Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities.
• Maintain and share best practices while supporting operational excellence for the channel.
  
  

What we look for:

• 5 years of hands-on experience in Programmatic Media, agency management a plus.
• Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager.
• Experience onboarding and scaling a DSP and ad server.
• Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights.
• Experience in B2B marketing, demand generation, and brand media is highly preferred.
• Excellent collaboration and communication skills to work effectively across teams.
• Proven experience in a fast-paced environment.
  
  

Blackstone Talent Group is a wholly owned subsidiary of Blackstone Technology Group, a global IT services and software firm that implements technological solutions across commercial industry verticals and the US Federal Government. Blackstone's global talent augmentation practice was founded in 1998. Blackstone Talent Group has offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We specialize in providing clients the best talent across a variety of industries and sectors.