What are the responsibilities and job description for the Director, Global Marketing & Digital Wealth U.S. Wealth Advisory Marketing Team, High Net Worth Marketing position at BlackRock?
About This Role
The Team:
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
Role And Impact
We are seeking a strategic, client-centric, and innovative marketing leader to drive the go-to-market strategy for BlackRock’s High Net Worth (HNW) offerings within USWA. This role will be responsible for developing and leading integrated marketing strategies that position BlackRock as a trusted partner to financial advisors serving HNW clients. The Director will lead cross-functional initiatives spanning narrative development, digital transformation, advisor engagement, and experiential marketing — all with a focus on delivering personalized, data-driven, and technology-enabled client experiences that reflect the sophistication of our HNW client base.
Responsibilities
For Princeton, NJ Only the salary range for this position is USD$165,000.00 - USD$250,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
The Team:
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
Role And Impact
We are seeking a strategic, client-centric, and innovative marketing leader to drive the go-to-market strategy for BlackRock’s High Net Worth (HNW) offerings within USWA. This role will be responsible for developing and leading integrated marketing strategies that position BlackRock as a trusted partner to financial advisors serving HNW clients. The Director will lead cross-functional initiatives spanning narrative development, digital transformation, advisor engagement, and experiential marketing — all with a focus on delivering personalized, data-driven, and technology-enabled client experiences that reflect the sophistication of our HNW client base.
Responsibilities
- Define and execute the end-to-end marketing strategy for the HNW client segment and focused solutions including SMAs, SpiderRock Advisors, Alternatives and Whole Portfolio offerings.
- Bridge the gap between asset classes and investment wrappers to craft compelling narratives that resonate with advisors serving affluent and HNW clients.
- Champion digital and AI-driven transformation across HNW marketing, including using generative AI, optimizing campaigns, building web experiences, client journey mapping, and personalization strategies.
- Bridge the gap between asset classes and investment wrappers to craft compelling narratives that resonate with advisors serving affluent and HNW clients.
- Partner with Sales, Product, Analytics, and Technology to identify commercial opportunities, shape marketing priorities, and implement AI-enabled insights for better decision-making.
- Collaborate closely with Corporate Communications, Events, and Strategic Accounts to amplify HNW messaging across paid, owned, and earned channels.
- Manage and inspire a large, high-performing marketing team, fostering a culture of leadership, innovation, accountability, and continuous learning.
- Champion operational excellence and professional growth across the team through coaching, talent development, and collaboration.
- Deep understanding of the US Wealth landscape and the needs of HNW & affluent investors.
- Proven experience integrating AI, data analytics, and marketing automation to deliver more intelligent, efficient, and impactful marketing outcomes.
- Strong storytelling and content development skills, with the ability to simplify complex investment concepts.
- Proven ability to lead cross-functional initiatives and influence senior stakeholders.
- 10 years of experience in investment marketing, product strategy, or client engagement, preferably within wealth management or asset management.
- Experience with digital marketing platforms, CRM tools, and marketing automation systems.
For Princeton, NJ Only the salary range for this position is USD$165,000.00 - USD$250,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
Salary : $165,000 - $270,000