Digital Marketing & Events Associate

WHO ARE WE: BlackHawk Industrial provides you the highest quality industrial products and equipment, offering manufacturing services while creating innovative engineered supply solutions. We truly believe in the importance of the local relationships with the customers we service. Our employees have fun every day exceeding the expectations of our customers, suppliers, and shareholders. We distinguish ourselves as the #1 choice of industrial manufacturers who are in need of Technical Service and Production Savings.

We are BIG ENOUGH TO SERVE, and SMALL ENOUGH TO CARE.

SUMMARY: BlackHawk Industrial is seeking a Digital Marketing & Events Associate. With a collaborative spirit and sales mindset to drive customer engagement and sales pipeline growth through lead-focused campaigns, customer-facing events, and trade shows.

You will be the primary point person for lead management, and campaign follow-up, and event logistics ensuring our presence at events is professional, engaging, and results oriented. While your focus is on events and lead programs, you will also work closely with the Marketing & Creative Operations Associate to deliver consistent, branded materials for these initiatives and support creative content when needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Personally exhibits, recruits and coaches BlackHawk associates consistent with Core Behaviors
• Responsible for promoting culture of safety
• Event coordination and manage logistics for national and regional trade shows, customer events, and internal sales meetings (booths, signage, giveaways, shipping, hotels, etc.).
• Build and distribute pre- and post-event marketing emails, coordinating with the creative team for visuals.
• Schedule and manage event-related social media posts; monitor engagement and performance.
• Organize and clean lead data post-event; segment and prepare for CRM upload.
• Track lead performance, campaign ROI, and event participation results using Excel or Google Sheets.
• Use AI-powered tools (ChatGPT) to optimize outreach and follow-up messaging.
• Campaign & Digital Marketing Support
• Assist with website content updates, SEO improvements, and digital asset optimization.
• Collaborate with the creative team to develop event graphics, landing pages, and campaign content.
• Support email marketing execution using Constant Contact.
• Cross-Functional Exposure
• Work with Senior Executives, Account Managers, Strategic Accounts, Category Management, and Customer Service to ensure lead generation campaigns and event goals align with broader marketing strategies.
• Provide feedback to the eCommerce and creative teams on UX improvements based on events and customer insights.
• Participate in brainstorming sessions for company-wide campaigns and promotions.
• Coordinate and promote new and existing marketing programs and initiatives.
• Assist as needed to create, customize, and organize flyers, product sheets, presentations, and branded materials using Adobe Creative Suite.
• Performs other duties as assigned.

QUALIFICATIONS:

• Bachelor’s degree in marketing, business, or related field (or equivalent experience).
• 1–2 years of experience in sales/lead management, event coordination, or marketing support. 
• Familiarity with email marketing tools like Constant Contact or Mailchimp.
• Proficiency in Microsoft Excel and Google Sheets for tracking and analytics.
• Strong written, verbal, and interpersonal skills.
• Organized and able to manage multiple deadlines.
• Willingness to travel 10–15% for trade shows and events.
• Experience with Adobe Creative Suite for light design tasks.
• Familiarity with CRM systems like Rubber Tree, Salesforce, or HubSpot.
• Understanding of SEO principles and digital campaign tracking.
• Strong written and verbal communication skills.
• Highly organized, deadline-driven, and detail-focused.
• Familiarity with social media scheduling and engagement metrics.
• Exposure to eCommerce environments and UX improvement initiatives.

SUPERVISORY RESPONSIBILITIES:

• No direct supervisory responsibility. 

CERTIFICATES, LICENSES, REGISTRATIONS:

• None required

WORK ENVIRONMENT:

• Employee is regularly required to speak and understand English, stand, walk, sit, use hand to finger, handle or feel objects, tools or controls; reach with hands and arms. Employees are required to use computers and other equipment.
• Employee frequently lifts and/or moves up to 25 pounds. Specific vision abilities include close vision and the ability to clearly focus vision.

BENEFITS:

• Health Insurance BCBS of OK HDHP
• HSA with Employer match (must meet criteria)
• Dental and Vision Insurance
• 401K Plan and Company Match
• FSA (Full FSA, Limited FSA, and Dependent FSA)
• Company paid Long Term and Short-Term Disability
• Company paid basic Life Insurance and AD&D/
• Supplemental life and AD&D/Dependent life
• Ancillary Critical Illness Insurance (Wellness Rider Included)
• Ancillary Accident Insurance (Wellness Rider Included)
• Ancillary Hospital Indemnity
• Employee Assistance Program (EAP) – Includes concierge services and travel assistance.
• Paid Time Off
• Holiday Paid Time Off
• Gym Reimbursement
• Quarterly Wellness challenge with a chance to will money or prizes
• Tuition Reimbursement – after 1 year of employment

*BlackHawk Industrial is an Equal Opportunity Employer