What are the responsibilities and job description for the Marketing Director position at BLACK DIAMOND COATINGS INC?
The Director of Marketing is a strategic and execution-driven leader responsible for elevating the DOMINATOR®, AQUA-X®, and OBSESS® brands. This role blends bold marketing creativity with sharp analytical planning to grow brand awareness, differentiate product offerings, and drive sales across digital, retail, and distribution channels.
The ideal candidate has a strong background in product-based marketing — not services — and thrives in highly competitive markets. They’ve succeeded in entrepreneurial or mid-size environments where agility, speed, and cross-functional hustle matter more than layers of corporate process.
Key Responsibilities:Brand Awareness & Positioning:- Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brands household names in their categories.
- Position BDC’s products against competitors with differentiated messaging and storytelling.
- Champion consistency in brand voice, visuals, and values across all platforms.
- Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement.
- Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback.
- Create high-impact product content that communicates value and drives conversions.
- Own performance on Amazon, Shopify, and other online platforms.
- Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).
- Constantly test, analyze, and improve campaigns to increase ROI and lower CAC.
- Concept and produce memorable, conversion-focused campaigns that stand out in a crowded space.
- Roll up your sleeves to write copy, direct creative, and test messaging across channels.
- Use non-traditional and guerrilla tactics where appropriate to capture attention.
- Define and track KPIs for awareness, conversion, engagement, and marketing ROI.
- Use tools like Google Analytics, Helium 10, HubSpot, and Shopify to inform decisions.
- Continuously optimize spend and focus based on performance insights.
- Lead a small but mighty team of marketers and freelancers.
- Collaborate closely with Sales, Product, and Operations for aligned execution.
- Maintain urgency, ownership, and accountability across projects.
- 5 years in product-based marketing (CPG, home improvement, or similar physical goods)
- Proven experience in highly competitive categories, with examples of standout campaigns or market wins
- Hands-on execution mindset — comfortable owning both strategy and tactics
- Experience in small or mid-sized businesses; able to thrive without big-company resources
- Deep understanding of digital platforms, content, analytics, and campaign performance