What are the responsibilities and job description for the Digital Marketing and Social Media Analyst, Investment & Corporate Banking position at BizTek People, Inc. | APA International Placement Consultants?
Title: Digital Marketing and Social Media Analyst,
Investment & Corporate Banking
Duration: 6 Months
Location: New York, NY – 4 Days WFH/Month
Job Description
We
are seeking an ambitious and creative Digital Marketing and Social Media
Analyst to work in the Investment & Corporate Banking division of our clients reporting to the Managing Director, Head of Business Marketing. This
position plays a key function in the promotion of digital media channels
including social media, website content and digital email in support of the
growth of the brand and promotion of our growth story.
The
ideal candidate will have a strong interest and experience in promoting
business and executive profiles by strategically managing social media channels
and website content. He/she must be able to collaborate effectively with a
talented team of internal professionals and vendor partners – across PR,
digital marketing, video production, conferences/events and creative services
-- to support the business and brand objectives.
Responsibilities
- Manage the creative assets,
rendering, scheduling, placement and posting of marketing campaigns and
content on social media channels in order to increase audience eminence
and engagement
- Work with marketing and
design partners to create, review, write and manage marketing and social
media assets
- Maintain and manage
divisional website including videos, thought leadership, articles, and
podcasts by keeping pages current and updated with fresh content and
branded images. Work with banking teams, internal partners and vendors to
design appealing and engaging content for placement and optimize SEO for
increased website metrics
- Support efforts with our
public relations firm by scheduling of meetings, tracking press calls and
coordinating efforts
- Track, communicate,
coordinate and submit house and transaction awards to industry
publications
- Monitor and respond to the
workload, resources, and priorities for designers and vendor partners
- Coordinate the publication of
marketing newsletters and content with the banking teams
- Partner with the leadership
and teams on projects, planning, and strategy
- Adhere to the policies
regarding communication with the public by obtaining and maintaining
requisite communication approvals from key stakeholders including legal,
compliance, corporate communications and licensed supervisor
- Work with executive
management, front office bankers and COO team to define and craft
communications
- Effectively communicate with
and present ideas and requests to senior management and bankers
Requirements
Requirements/Qualifications
- Bachelor's degree in
Business, Management, Digital Marketing, Communications or a related field
- 2-4 years' marketing
experience in an operational or creative field; agency and/or financial
services
- Direct experience managing
and maintaining corporate social media channels and building a presence
through differentiation, audience targeting and engaging content
- Exceptional professionalism
and confidence demonstrating the ability to effectively engage with
internal stakeholders and navigate a matrixed environment.
- Proficiency and creativity
with marketing formats
- Proficiency with Excel and
PowerPoint
- Excellent organizational and
prioritization skills
- Strong written and verbal
communication skills
- Detailed understanding of the
creative process for print, digital, video, social marketing media
- Ability to multitask and work
on multiple projects simultaneously; ability to quickly assess and pivot
to high priority items
- Ability to work independently
and collaboratively in a team environment
- Strong attention to detail
- Demonstrated drive and
motivation to excel
- Knowledge and interest in
corporate finance, capital markets and financial services
Required Skills
- Video Production
- Corporate Finance
- Capital Markets
- Financial Services
- Lending
Additional Skills
- Excel
- Digital Marketing
- Thought Leadership
- Marketing
- Social Marketing
- Digital Campaign
- Metrics
- Public Relations
- Posting
- Digital Media
- Microsoft PowerPoint
- Scheduling
- Excellent Written and Verbal
Communication Skills
- Fixed Income
- Search Engine Optimization