VP, Marketing & Operations

About Bitkernel

Bitkernel Technology Inc. is redefining how the world experiences digital video. With a proven track record of innovation, we’re on a mission to revolutionize streaming technology and build complete content ecosystems. Headquartered in Austin, Texas, with a growing office in Vancouver, B.C., we’re building our future in North America.

Powered by our groundbreaking platform, Goose, we’re creating a next-generation self-serve SaaS solution that enables content creators, broadcasters, and media companies to launch and scale OTT streaming services across Android, iOS, Web, and SmartTV platforms.

Why Join Bitkernel?

At Bitkernel, you’ll experience the energy of a startup with the stability of an established product—and the opportunity to make a global impact. You’ll help shape major technical innovations, collaborate with visionary leaders, and solve complex, global-scale challenges backed by long-term R&D investment.

We thrive on empathy, innovation, and continuous learning. Our team is made up of curious, strategic thinkers who combine deep technical expertise with emotional intelligence and a collaborative spirit across cultures and disciplines.

Join us to build, innovate, and grow as we redefine how the world experiences digital video.

Bitkernel DNA (is it in you?)

Startup Hustle: You thrive in fast-paced, ambiguous environments with a hands-on, problem-solving attitude.

Boundary-Breaking Vision: You challenge conventions to pioneer innovative, world-class user interfaces.

AI-Enhanced Innovation: You harness AI to supercharge development workflows and push the boundaries of what’s possible.

About The Role

Bitkernel is redefining how sports organizations engage, monetize, and grow their global fan bases.

We are building next-generation, direct-to-consumer streaming and fan engagement platforms powered by our Goose infrastructure—starting with top-tier football clubs in Brazil and scaling globally. This is not a traditional marketing role.

This Is a 0→1 Scale Leadership Opportunity To Architect And Operationalize The Full Growth Engine Behind a New Category Of Digital Sports Platforms—spanning

• Streaming content ecosystems
• Fan engagement and community platforms
• Monetization models (subscription, PPV, virtual economy)
• Multi-market global expansion
  
  

You will own the full lifecycle: Launch → Growth → Monetization → Global Scale …and build the system that makes it repeatable across clubs, markets, and verticals.

What You'll Own

• Global Growth Strategy & Market Expansion
• Define and execute expansion roadmap: Brazil → LATAM → Global
• Build repeatable go-to-market playbooks across clubs and markets
• Develop multi-channel acquisition strategies:
• App ecosystems (iOS, Android, Smart TV)
• Social (YouTube, TikTok, Instagram)
• Strategic distribution (telcos, media, sponsors)
• Segment and scale across:
• Local vs. global fans
• Casual vs. core audiences
• Fan Engagement & Community Systems
• Design a standardized fan engagement architecture across all platforms:
• Live match interaction (chat, real-time features)
• Community ecosystems (groups, discussions)
• Gamification (points, missions, loyalty loops)
• Membership tiers (VIP, premium experiences)
• Own and optimize key metrics:
• Engagement (watch time, interaction depth)
• Retention (D1 / D7 / D30)
• Conversion and monetization funnels
• Content & Programming Strategy
• Define scalable content frameworks:
• Live matches, highlights, behind-the-scenes, player access
• Drive content cadence and distribution strategy
• Enable club partners to elevate content production capabilities
• Lead multilingual content expansion (Portuguese, Spanish, English)
• Monetization & Revenue Architecture
• Design and scale diversified revenue streams:
• Subscription (SVOD)
• Pay-per-view (PPV)
• Advertising (AVOD)
• Virtual economy (gifting, tipping)
• Commerce (merchandising)
• Optimize core business metrics:
• ARPU / LTV
• Paid conversion rates
• Develop pricing strategies across global markets
• Data, Analytics & Growth Optimization
• Build the full funnel: Acquisition → Activation → Retention → Revenue → Referral
• Establish dashboards and performance infrastructure
• Lead experimentation strategy:
• A/B testing
• Conversion rate optimization (CRO)
• Create cross-market and cross-club benchmarking systems
• Team & Operational Scaling
• Build and lead a global Marketing & Operations function
• Establish scalable operating systems and SOPs
• Manage multi-market, multi-partner execution
• Oversee agencies, local operators, and distribution partners
• Cross-Functional Leadership
• Partner deeply with:
• Product & Engineering (translate capability → growth)
• Club stakeholders (marketing, content, leadership)
• Regional partners across LATAM and beyond
• Bridge technology, content, and commercial strategy
  

What Success Looks Like

Within your first 12–18 months:

• Successful multi-club platform launches
• Measurable growth in:
• Active users
• Engagement
• Monetization
• A repeatable, scalable global playbook
• A high-performing, globally distributed team
• A platform that becomes core to how clubs engage fans worldwide
  

Why This Role Is Different

• You’re not inheriting a machine—you’re building it
• You’re not optimizing one market—you’re scaling globally
• You’re not supporting product—you’re defining the business model
  
  

This is a rare opportunity to sit at the intersection of: sports streaming community commerce global expansion

Core Experience

What We Require for this Role:

• 10 years in:
• OTT / streaming platforms
• Sports media or fan ecosystems
• Consumer internet / growth leadership
• Proven track record:
• Launching and scaling digital platforms
• Driving measurable user growth and monetization
• Top-Tier Education: You hold a Bachelor’s degree in Computer Science, Engineering, or a related field from a 4-yr accredited institution globally ranked in the top 500 universities.
  
  
Domain Expertise

• Strong understanding of:
• Fan behavior and community dynamics
• Subscription hybrid monetization models (SVOD / AVOD / PPV)
• Experience operating across international markets (LATAM strongly preferred)
  

How You Operate

• You think like a GM, not just a marketer
• You can move between strategy and execution without friction
• You understand that product, content, and growth are inseparable
• You are deeply data-driven, but not data-dependent
• You know how to scale systems—not just teams
  
  

Bonus Points For Candidates Who Have

• Experience with:
• Football clubs, leagues, or sports rights holders
• Live streaming interactive/community platforms
• Creator economy or virtual gifting ecosystems
• Strong industry network (media, telco, distribution)
• Multilingual (English Spanish and/or Portuguese)
  

Perks & Benefits

• Career Development Opportunities: Access to learning resources, mentorship, and professional growth.
• Collaborative Team Environment: Engage in team-building activities and thrive in a creative, supportive workplace.
• Great Work Environment: Work from our modern office, with flexibility to work from home on Fridays.
• Comprehensive Benefits: Extensive health & benefits plan, LTD & Life Insurance.
• Global Opportunities: Join a company with international reach and potential for future travel and team-building abroad.
• Pay Equity: We base pay on your experience, location, and internal equity to make sure everyone is compensated fairly and consistently.