Vice President of Marketing

🚀 We’re Hiring: Vice President of Marketing

Bishop Cider Company | Cidercade & Wild Acre 

📍 Texas-based | Hospitality | Entertainment | Food & Beverage

Bishop Cider Company, established in 2014 and headquartered in Dallas-Fort Worth, Texas, is looking for a Vice President of Marketing to lead brand, growth, and guest engagement across our two hospitality concepts: Cidercade (restaurant, arcade bar, and family entertainment center) and Wild Acre (brewery, restaurant, and destination experience).

The company is one of the fastest-growing companies in the US (Inc Magazine) and currently has six hospitality locations across Texas- Dallas, Arlington, Austin, Houston, and two in Fort Worth

This is a senior executive marketing role for a hands-on leader who can balance brand storytelling, digital performance, and real-world guest experiences—and who thrives in fast-growing, multi-location businesses.

The VP of Marketing must possess a sense of ownership and internal drive to evaluate the competitive landscape, understand the company’s business goals, devise innovative strategies, and execute appropriate marketing plans. 

Job location: Hybrid- remote work is permissible, but the position will primarily be based out of the company’s Dallas office.

What You’ll Do

As VP of Marketing, you’ll own the end-to-end marketing strategy for Bishop Cider Company and its brands, partnering closely with Operations and Executive Leadership (while reporting directly to the company’s president and CEO).

Key responsibilities include:

• Lead brand strategy and positioning across multiple hospitality brands
• Drive customer acquisition, retention, and loyalty through digital, social, email, CRM, and paid media
• Oversee growth marketing, demand generation, and performance marketing initiatives
• Develop go-to-market strategies for new locations, promotions, and product launches
• Lead experiential marketing, local store marketing, and in-venue campaigns
• Manage marketing analytics, KPIs, attribution, and ROI reporting
• Build, mentor, and lead a high-performing in-house marketing team and external agencies
• Own the marketing budget, forecasting, and resource allocation

What We’re Looking For

• 10 years of experience in senior marketing leadership roles
• Background in hospitality, food & beverage, entertainment, retail, or consumer brands
• Proven success scaling multi-unit or multi-location businesses
• Deep experience in digital marketing, SEM, SEO, CRM, lifecycle marketing, loyalty marketing, and content marketing
• Deep experience in online advertising, including paid media, pay-per-click (PPC), Google Ads, TikTok Ads, Meta / Facebook Ads, and other social network and online advertising platforms
• Experience and an understanding of marketing and advertising platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, Looker Studio, etc.
• Experience and an understanding of Conversion Rate Optimization (CRO), landing pages, A/B testing, etc.
• Strong executive presence with the ability to collaborate cross-functionally
• Data-driven mindset with a love for creative brand building

Compensation & Benefits

Compensation

• Compensation is based on experience.

Benefits: Full-time employees are eligible for several company-sponsored benefits, including, but not limited to:

• Health insurance
• Dental insurance
• Vision insurance
• Paid-time-off (PTO)
• Paid Holidays
• Employee Discounts

Relevant Keywords (for search visibility)

Vice President of Marketing, VP Marketing, Head of Marketing, Chief Marketing Officer, CMO, Marketing Executive, Hospitality Marketing, Restaurant Marketing, Entertainment Marketing, Multi-Unit Marketing, Growth Marketing, Brand Strategy, Performance Marketing, Demand Generation, Digital Marketing Leadership, Consumer Marketing, Experiential Marketing, Local Store Marketing, CRM, Loyalty Marketing