What are the responsibilities and job description for the E-Commerce Website Marketer position at Bio-Botanica, Inc.?
Summary
Nature’s Answer Inc. is a leader in natural dietary supplements and wellness products, trusted by consumers for over 50 years. With a growing global presence, we are dedicated to delivering high-quality, science-backed herbal solutions. We are seeking an E-commerce Website Marketer to take our direct-to-consumer website to the next level, driving conversions and creating an exceptional online shopping experience.
We are looking for a results-driven E-commerce Website Marketer with strong expertise in Shopify and e-commerce marketing tools. This role will focus on managing the Nature’s Answer website, optimizing conversion rates, and ensuring an engaging consumer experience online.
Responsibilities:
Website Management:
- Oversee daily operations of the Nature’s Answer ecommerce site.
- Manage product listings, content updates, promotions, and landing pages.
- Implement and maintain website enhancements to improve UX/UI.
Conversion Optimization:
- Track, analyze, and improve conversion funnels.
- Conduct A/B testing, user behavior analysis, and heat mapping.
- Optimize checkout flow, product pages, and overall site performance.
E-commerce Marketing Execution:
- Integrate and manage marketing tools (Klaviyo, GA4, Meta, Google Ads, Recharge, etc.).
- Plan, launch, and manage paid advertising campaigns to drive the right traffic to the site.
- Support campaign launches, including product drops, promotions, and seasonal campaigns.
- Implement SEO best practices to drive organic traffic.
Analytics & Reporting:
- Track KPIs including traffic, conversion, AOV, bounce rate, and retention.
- Provide actionable insights and recommendations for continuous growth.
Qualifications and skills
- Skilled in managing, maintaining, and enhancing Shopify storefronts
- Experience with SEO, SEM, UX/UI principles, and ecommerce best practices.
- Strong understanding of digital marketing tools (Klaviyo, Recharge, GA4, Meta Ads, Google Ads).
- Data-driven mindset with ability to translate analytics into action.
Location & Travel
- Location: 85 Commerce Drive, Hauppauge, NY 11788
- Travel: < 10%
- Previous experience in the natural products or dietary supplement industry is a plus