What are the responsibilities and job description for the Director Paid Social position at Binding Minds Inc. (Certified Disability Owned Business Enterprise)?
Overview:
Senior-level social media professional responsible for leading paid social strategy, execution, team development, and client engagement. This role blends strategic thinking, operational management, and mentorship to deliver innovative, high-performing digital campaigns.
Key Responsibilities:
- Social Strategy & Buying (35%) – Oversee the creation and implementation of paid social media strategies and plans; ensure precision in buying and optimization; manage financial forecasting and campaign performance.
- Team Development (35%) – Lead and mentor junior team members, set goals, manage performance reviews, identify training needs, and support career development.
- Relationship Management (15%) – Collaborate with cross-functional teams (Analytics, SEM, Programmatic, etc.) to ensure integrated campaign delivery; serve as lead contact for social media strategy; maintain relationships with key platform partners.
- Strategic Leadership (15%) – Contribute to new business efforts, create social media POVs and best practices, and stay ahead of emerging trends to enhance overall media approach.
Who You Are:
A strategic, innovative leader with deep knowledge of the social media landscape, strong communication and organizational skills, and the ability to guide teams and influence senior stakeholders.
Qualifications:
- 7 years of experience in social media planning and buying.
- Proven leadership and client-facing experience.
- Strong understanding of media principles, analytics, and measurement.
- Direct experience with social media buying tools (e.g., Facebook Ads Manager) and familiarity with third-party platforms (Kenshoo, 4C Insights).
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
Salary : $60 - $79
