Sr. Global Communications Manager

Background 

Bimbo QSR is a global bakery leader serving quick service restaurants and foodservice sectors worldwide. We are hiring a Sr. Global Communications Manager for a 14-month contract to cover a maternity leave. The Sr. Global Communications Manager leads external and internal communications, change management, corporate affairs and crisis communications. The ideal candidate will be a proactive collaborator, strong project manager, and passionate about connecting teams and supporting business growth. This evolving role reports to the VP, People and requires an open-minded individual keen to work with diverse stakeholders. 

Objectives: 

• Drive engagementand change managementacross the organizationandequip senior leaders with commercial and marketing tools
• Support the development of end-to-end global communications, creative and content plan aligned to business priorities
• Contribute to multi-year BQ vision and strategy.
• Refine andcommunicatemulti-yearcustomerandassociatestrategies andrelationship management at day-to-day and executive levels.
• Collaborate with internalGrupoBimboand BQpartnersand share best practices.
• Proactivelycommunication to associateslocatedin 23 countries that speakmore than 10different languages.

Responsibilities: 

• Conceptualize, manage, and implement Bimbo QSR’s global communications and brand strategyto maximize associate and external engagementandchampionBQ’sculture. 
• Develop and execute end-to-end global communicationsand change managementstrategies aligned to BQ’s business priorities,visionand strategy.

• Lead the communications process bringing strategic, professional communications counsel, planning and direction toBimbo QSR stakeholders. 
• Collaboratewith multiple business units, global, regional, and local market teams,and across all functions, including global customers team, R&D,and People team. 
• Support content development forleadershipcommunications and engagements, including speaking notes, videodevelopmentand presentations.
• ManageBQ’s globalreputation by working work with theLeadership team and Grupo Bimbo communicationsand corporate affairs teamsto provide issues and crisis communications support, includingdrafting reactive and proactive messaging for media, government,suppliers,and customers. 
• Provideinternal and externalcommunications supportand subject matterexpertisefor keyGrupo Bimbo initiatives, including theNourishing a Better WorldstrategyandDiversity, Equity and Belonginggoals.
• Lead all Bimbo QSR Diversity, Equity and Belonging communications,initiatives,and eventsto ensure DEB goals are met in line withBQ’s DEBstrategy.
  Support all communication content development, including graphic design and video editing.
  
• Assess communications requests todeterminerelevancy, appropriateness, pacing and sequencing, and alignment to business priorities.
• Gather content from multiple sources and develop communications for variouschannelsincluding leadership messages,GB-ON, BQ Buzz, BQ Bulletin,customer newsletters,BQ Broadcast,videos,and presentations. 
• Identifyand liaise with stakeholders about opportunities forcommunicationsto otheraudiencegroups(e.g.,customers, media, etc.) to increase communication effectiveness and alignment.
• Lead communications for corporate announcements andconfidential projects.
• Create strategic customer communications campaigns to highlightand positionBQas the supplier of choice. 
• Formulateexternalcommunications strategy bydeveloping andmanagingeditorial calendars for BQ externalchannels including the corporate website, Instagram, LinkedIn,andadditionalsocial media, asrequired. 
• Champion robust proactive PR strategies from concept to execution includingstrategicplanning, creative guidance, project management, developing communications materials/assets, tactical channel execution, reporting, and managing media relationships. 
• Plan, develop, and executevirtual and in-person internal and customer events, including large-scale conferences, company broadcasts, engagement events and Diversity, Equity and Belonging initiatives. 
• Develop strategies and tools to measure,analyzeand report on the effectiveness of communications initiatives.
• Gatherfeedback and continuallyevaluatethe effectiveness of communication content and thechannels/platforms/tools/technology,e.g.GB-ON,meetings, SharePoint sites, socialmedia, etc.). 
• Manage annual communications budget with multiple external agenciesoperatingacross global markets.
• Identifyglobal opportunitiesto enhance brand reputation. 
• Exhibit innovative thinking by alertingstakeholders tonewtrends, tools,digital capabilities,and methods of communicationto reach new customers,leveragenew channels and integrate new tools to improve performance of existing channels and to expand capabilities. 
• Coach and mentorCommunicationsAdvisor, Supervisor,agencypartnersand suppliers.

• Support ongoing projects, as required.
  

Critical Competencies: 

• Have QSR and brand experience in bothinternal and external platforms
• Be specific on plans,goals,and milestones 
• Desire both a dynamic and caring professional culture 
• Strong project management experience working closely and diplomatically with internal and external teams, managing tight timetables and multiple large projects simultaneously
• Strong written,verbal,and digital communication skills and experience for all media platforms
• Self-starter, self-motivated, deadline-focused,and agile mindset with strong skills in multi-tasking
• Agencymanagementexperience and ability to work within budget constraints; proposes cost-savings measures where appropriate
• Understands competitor communication strategies, tactics and messaging and applies findings to communications plan as appropriate
• Aligns withB2Bcommunications industry trends

Position Requirements: 

• Strategic mindset with a global perspective 
• Strong storytelling and writing ability
• Have excellent organizational, communication and interpersonal skills 
• Acultural ambassador,connecting internal stakeholders around the vision and strategy
  
• Able to excel in a team environmentandgaincommitment
• Familiarity with B2B communication/advertising campaigns– especially on social media
• Executive presence and discretion
• Creativity and innovation 

• Hands-onexperience withweb content management tools 
• Proficiencyin Microsoft Office, Canva and other design tools 
• Knowledge of SEO and Google Analytics
• Excellent verbal and written communication skills

To set you up for success in this role from day one, Bimbo QSR requires (at a minimum) the following qualifications: 

• Bachelor’s degree from an accredited institution
• Minimum10years of experience inCommunications,Marketing Communications, Corporate Communications,and/orBranding
• Customer/Company-centric mindset combined with contagious enthusiasm and passion