What are the responsibilities and job description for the Sales Consultant position at BILL KNIGHT AUTOMOTIVE?
Knight Automotive Group is a family-owned and family-centric company built on integrity, accountability, and care for one another. For over 17 years, we’ve proudly served our communities by providing end-to-end automotive solutions — from sales and service to fleet and upfitting — all under one roof. Our success starts with our people. We believe in creating an environment where team members feel supported, valued, and empowered to grow.
At Knight Automotive Group, we live by our Core Values: being accountable and taking great care of each other, always doing the right thing, focusing on our guests with empathy and helpfulness, staying respectful, genuine, and fun (“the sun, not the salt”), and never being satisfied — always striving for improvement and excellence. Together, we’re building a culture that wins through teamwork, continuous growth, and a shared commitment to doing things the right way.
The Sales Consultant is responsible for guiding customers through the vehicle purchase process with professionalism, honesty, and enthusiasm. This role focuses on understanding customer needs, providing expert product knowledge, and creating a positive buying experience that builds long-term relationships. The ideal candidate is friendly, driven, and committed to providing exceptional service while achieving personal and team sales goals.
Key Responsibilities
- Greet and assist customers in person, by phone, and online in a professional and welcoming manner.
- Listen to customer needs and help identify the right vehicle options based on preferences, usage, and budget.
- Conduct product demonstrations and test drives, showcasing features and benefits.
- Present financing, warranty, and protection options in coordination with the F&I department.
- Follow up with customers to ensure satisfaction and generate repeat and referral business.
- Maintain detailed knowledge of current vehicle inventory, features, and manufacturer programs.
- Accurately complete all sales paperwork and deliver an efficient, transparent transaction process.
- Work closely with management, F&I, and service teams to provide an excellent customer experience.
- Meet or exceed sales and customer satisfaction goals.
- Represent Knight Automotive Group’s Core Values — accountability, integrity, teamwork, and continuous improvement — in all customer interactions.
What We Offer
- Competitive and performance-driven pay structure
- Health, Dental, Vision, and Life Insurance
- 401(k) retirement plan
- Paid time off (PTO), holidays, bereavement, maternity/paternity leave
- Employee discounts on vehicles, parts, and service
- Paid online and offsite hands-on training for continued professional development
- Opportunities for career advancement within a growing, family-owned automotive group
- A supportive, family-oriented culture built on teamwork, integrity, and continuous improvement
Qualifications
- Previous automotive sales experience preferred but not required — we will train the right person.
- Excellent communication, interpersonal, and relationship-building skills.
- Strong work ethic, motivation, and desire to succeed in a team environment.
- Professional appearance and positive attitude.
- Ability to learn and understand vehicle technology, financing options, and product features.
- Proficiency with computers, CRM systems, and digital communication tools.
- Valid driver’s license and clean driving record required.