Influencer Marketing Specialist

Responsibilities

Creator Recruitment and Community Building

• Identify, recruit, and onboard potential UGC creators from in-app and other social media platforms.
• Build and maintain strong relationships with UGC creators, ensuring they feel supported and engaged.
• Foster a positive and inclusive community environment that motivates creators to actively participate.

Content Growth & Campaign Success

• Educate creators on best practices for producing engaging UGC content.
• Provide feedback and support to help creators optimize their content for visibility, interaction, and community engagement.
• Manage and track creator-driven UGC campaigns, ensuring goals (content output, engagement, participation) are met.
• Organize workshops, webinars, or training sessions to improve content quality and creativity.

Project Reporting and Analysis

• Collect, analyze, and report on key UGC metrics (content output, active creators, engagement rate, retention).
• Provide regular reports to stakeholders, highlighting trends, challenges, and growth opportunities.
• Use data insights to refine UGC strategies and improve future campaigns.
• Collaborate closely with Agency Management, Data, and Content Management teams to optimize UGC-related processes and initiatives.

Process Improvement & Innovation

• Identify operational bottlenecks and develop scalable solutions.
• Experiment with new engagement formats, incentives, and programs to expand creator participation and improve content diversity.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience in UGC operations, content creator management, social media, influencer marketing, or community building.
• Strong understanding of UGC platforms, creator trends, and social media ecosystems.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and turn insights into strategies.
• Goal-oriented, with a proven track record of driving content and community growth.

About BIGO

Who We Are

BIGO is a fast-growing Singapore technology company established in 2014. Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. Our major products include Bigo Live, Likee (Formerly LIKE video), and imo. BIGO currently has over 300 million monthly active users in over 150 countries. To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.

BIGO currently has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe. For more information, please visit our website: www.bigo.sg

Our Mission

Connect the world and share beautiful moments.

Our Vision

To be a content platform inspiring one billion people's lives.

Our Key to Success

BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.

About Our Product - BIGO LIVE

BIGO LIVE was founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.

BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.