Marketing Manager

Who we are:

Big Machine Distillery is a fast-growing premium spirits company with corporate offices

located in Berry Hill. The sister company to Big Machine Label Group, Big Machine

Distillery operates in a fast-paced, creative environment and serves as the hub for our

multi-state sales team, our three tasting rooms located on 3rd Ave in downtown

Nashville, on Bransford Ave in Berry Hill and our main distillery in Lynnville, TN. The

Brand is growing nationally, leading to new and exciting ventures daily.

Role Summary:

The Marketing Manager serves as the Marketing Director’s key strategic partner,

playing a central role in the planning, coordination, and execution of marketing initiatives

across all Big Machine Distillery brands. Functioning as a hybrid project manager and

social media lead, ensuring seamless communication between internal departments,

creative teams, and external partners while keeping multiple initiatives moving forward

on time and on brand.

Key Responsibilities are to oversee and guide the management of the following:

1. Project Management & Marketing Operations

• Act as the day-to-day lead on key brand campaigns and initiatives, tracking deliverables, timelines, and dependencies to ensure timely execution.
• Maintain and monitor the master marketing calendar, proactively identifying overlaps, gaps, or resource constraints.
• Coordinate across departments (sales, events, creative, digital) to align team efforts, facilitate handoffs, and ensure projects stay within scope and budget.
• Create internal workflows and systems to increase organization, efficiency, and accountability across the marketing department.

2. Executive Support to the Marketing Director

• Serve as a trusted thought partner to the Marketing Director, providing support in decision-making, problem-solving, and prioritization.
• Assist with the preparation of presentations, reports, and internal communications.
• Attend strategy and cross-functional meetings on behalf of or alongside the Director; take notes, track action items, and ensure follow-through.

3. Social Media Management

• Lead content planning, creation, scheduling, and community management across all brand social channels.
• Collaborate with creative teams and external vendors to produce high-quality visual assets.
• Analyze performance metrics to inform content strategy and optimize reach, engagement, and brand voice consistency.
• Oversee influencer partnerships, ensuring they align with campaign goals and brand values.

4. Brand Stewardship

• Ensure that all consumer-facing touch points reflect consistent brand voice, tone, and aesthetics.
• Review creative materials, social posts, and brand assets for accuracy, relevance, and compliance.

5. Event & Campaign Support

• Provide support on marketing activations and events, assisting with asset coordination, messaging, and promotional strategy.
• Partner with field marketing and events teams to ensure activations are supported with social coverage, email communication, and marketing materials.
• Help develop post-event and post-campaign recaps to evaluate ROI and inform future efforts.

6. People & Process Management

• Directly oversee and mentor junior team members (e.g., field assistants, content interns, or support staff).
• Foster a collaborative team culture and ensure clear communication of goals and responsibilities.
• Identify opportunities for process improvements and implement systems that support scalability and growth.

Requirements:

• Minimum of a bachelor’s degree preferred
• 3 to 5 years of experience in a similar role
• 3 to 5 years of Spirit Industry Marketing
• Demonstrate a strong vision of marketing strategies
• Demonstrate the ability to lead a marketing team
• Possess competence to engage with graphic designers
• Have a positive, can-do attitude
• Possess strong decision-making skills
• Be a team player who helps others to support growth and success
• Exceptional interpersonal skills and the ability to build relations with staff and partners at all levels
• Be highly resourceful
• Have the ability to work under pressure, and be adaptable to various competing demands
• Demonstrate effective presentation skills
• Have a high level of proficiency in Microsoft Office applications, and have the ability to create comprehensive spreadsheets
• Demonstrate a strong understanding of social media platforms, graphics programs, Google Ads

Job Type: Full-time, Salaried

Big Machine Distillery is an equal opportunity employer, and all qualified applicants will

receive consideration for employment without regard to race, color, religion, sex, sexual

orientation, gender identity or expression, pregnancy, age, national origin, disability

status, genetic information, protected veteran status, or any other characteristic

protected by law.