Paid Media Buyer

Job Details:

Salary: $62,000-$70,000

Type: Full-time, W2

Workplace: On-site (Maitland, FL)

About Big Boy Media Group

Big Boy Media Group is a full-service marketing and media agency based in Orlando, FL. We partner with growth-focused, SMB and mid-market companies across paid media, SEO, web development, and video production to deliver measurable results. Our clients span industries from home services to hospitality, telecom and tech to professional services.

The Role

We're looking for a Paid Media Buyer who can own campaign strategy, execution, and optimization across Google Ads, Meta Ads, LinkedIn, CTV/OTT, and programmatic platforms. You'll manage real budgets for a diverse portfolio of clients, build full-funnel campaigns from scratch, and be directly accountable for performance.

This is a hands-on role, not a manager-of-managers position. You'll be in the platforms daily, writing copy, building audiences, setting up tracking, and optimizing toward ROAS, CPA, CPL, and CTR targets.

Core Responsibilities

Campaign Strategy & Execution

• Plan and execute full-funnel campaigns from prospecting to conversion

• Manage client budgets with disciplined pacing and performance accountability

• Optimize daily to hit ROAS, CPA, CPL, and CTR targets

• Build audience segmentation with custom audiences, lookalikes, and first-party data

• Execute geofencing and competitor targeting for local and regional clients

• Develop retargeting strategies across platforms

Tracking & Measurement

• Manually create Google tags (gtag.js), GTM containers, Meta Pixel, and LinkedIn Insight Tag from scratch

• Link and verify end-to-end conversion tracking, from ad click to landing page to CRM

• Test and troubleshoot conversion paths across websites, landing pages, and CRMs (GoHighLevel, HubSpot)

• Implement Conversions API (CAPI), server-side tracking, and enhanced conversions

• Configure UTM parameters for accurate attribution across all media

• Build reporting dashboards for internal teams and clients

Creative & Copywriting

• Write compelling ad copy across search, social, display, video, and CTV

• Collaborate with creative teams on concepts, messaging, and visual direction

• Develop A/B and multivariate testing frameworks

• Analyze creative performance to identify winning angles and hooks

• Brief design and video production with clear, actionable requests

Client Strategy & Communication

• Present performance reports and strategic recommendations to clients

• Translate business goals into media plans with clear KPIs

• Proactively identify growth opportunities and new campaign ideas

• Manage multiple client accounts simultaneously with consistent quality

Platform Expertise

• Google Ads: Search, PMax, Display, YouTube, Demand Gen, Local Services Ads

• Meta Ads: Feed, Stories, Reels, Advantage , Shopping, Dynamic Product Ads

• LinkedIn Ads: Sponsored Content, Message Ads, Lead Gen, Account-Based Targeting

• CTV / OTT: Streaming TV, Programmatic Video

• Programmatic: Display & Native, Retargeting Networks, DSP Management

• Tracking: GTM, gtag.js, CAPI, Meta Pixel, UTM, GoHighLevel, HubSpot

Requirements

Must-Have

• 3 years of hands-on paid media buying experience

• Proficient in Google Ads, Meta Ads, and LinkedIn Ads

• Strong skills in manually creating Google tags (gtag.js), GTM containers, and platform pixels from scratch

• Proven ability to set up and troubleshoot end-to-end conversion tracking

• Experience testing and verifying conversion paths across landing pages, websites, and CRMs (GoHighLevel, HubSpot)

• Budget management across multi-client portfolios

• A/B testing and creative performance analysis

• Sharp copywriting across ad formats

Nice-to-Have

• CTV/OTT and programmatic campaign experience

• Server-side tracking and CAPI implementation

• Agency experience managing 5 accounts simultaneously

• Google Ads and Meta Blueprint certifications

What You'll Get

• Competitive salary performance bonuses

• Unlimited PTO paid holidays

• Real ownership, your campaigns, your results

• Collaborative, fast-paced agency environment

• Direct access to leadership and decision-makers

• Career growth in a scaling agency

How We Work

• In-office in Orlando, FL

• Agile project management with clear accountability

• Weekly performance reviews and strategy syncs

• Continuous learning, certifications, conferences, and platform betas

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Big Boy Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.