What are the responsibilities and job description for the Digital Brand & Reputation Manager position at Beztak Development Property Management?
Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Brand & Reputation Manager to join our team, in-person in Farmington Hills, MI.
The Digital Brand and Reputation Manager is responsible for protecting and enhancing Beztak’s online brand presence by ensuring every digital customer touchpoint reflects the company’s commitment to quality, service, and professionalism. This role leads Beztak’s online reputation strategy, oversees reputation management initiatives, and supports the integrity and effectiveness of customer-facing marketing assets across a portfolio of communities.
Working collaboratively with Marketing, Operations, and external partners, this position drives brand consistency, customer engagement, and continuous improvement by leveraging digital marketing best practices, data-driven insights, and emerging technologies. The ideal candidate is an organized, strategic thinker with exceptional communication skills, strong digital marketing knowledge, and a passion for delivering an exceptional online customer experience.
Competitive compensation is being offered!
ESSENTIAL FUNCTIONS:
Online Reputation Management
- Lead Beztak’s online reputation strategy across all communities.
- Manage review programs, customer engagement initiatives, and reputation platforms.
- Monitor reputation trends and recommend opportunities to strengthen customer satisfaction and brand perception.
- Leverage AI-powered tools and emerging technologies to improve efficiency while maintaining an authentic brand voice.
Digital Brand & Marketing Asset Management
- Oversee customer-facing digital marketing assets to ensure accuracy, consistency, and alignment with brand standards.
- Manage and maintain property marketing collateral, virtual marketing experiences, and related content.
- Coordinate updates with internal teams, vendors, and external partners.
Marketing Analysis & Business Support
- Lead or support marketing health assessments and property marketing evaluations.
- Identify opportunities to improve marketing effectiveness and customer experience.
- Develop recommendations and communicate findings to internal stakeholders.
Executive Presentations & Client Support
- Develop professional presentations for business development, property analysis, and executive initiatives.
- Partner with cross-functional teams to gather information and present marketing insights in a clear, compelling manner.
Platform Administration & Process Improvement
- Administer assigned digital marketing platforms and vendor relationships.
- Evaluate and implement process improvements that enhance operational efficiency and the digital customer experience.
- Maintain documentation, best practices, and standards for assigned responsibilities.
PERSONAL QUALITIES:
- Customer Service Orientation – extends to both internal and external customers.
- Strong project management skills
- Collaborative mindset
- Confident and dynamic personality
QUALIFICATIONS AND EDUCATION:
- Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar
- 5 years of brand management experience
- Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred
- Familiarity with AI-assisted marketing and customer engagement tools
- Strong understanding of:
- online reputation management
- customer review strategy
- digital brand consistency
- Exceptional written communication and editorial judgment
- Strong organizational skills and attention to detail
- Ability to manage multiple properties/accounts and prioritize effectively
- Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus
- Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer
BEZTAK PERKS & BENEFITS:
Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don’t have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E’s: Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team.
Some of our most popular benefits include:
- 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
- Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday to celebrate a day or holiday that you hold special
- Life Insurance, provided at no cost to the employee.
- Five medical plan options – several including a Health Savings Account with an employer contribution
- Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
- Employee Referral Program
- Tuition Reimbursement Program