What are the responsibilities and job description for the Marketing Analyst – Hybrid AZ position at Best Western Hotels & Resorts?
Join BWH Hotels – Where Passion Meets Purpose
At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.
Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!
Job Purpose
We’re looking for a thoughtful, detail‑oriented Marketing Analyst to join our team. In this role, you’ll help translate data into insights that guide marketing decisions, improve digital performance, and support overall business goals. If you enjoy problem‑solving, finding patterns, and working with collaborative colleagues, this position offers a solid environment to do meaningful analytical work.
Key Responsibilities
You’ll join a team that values reliability, clear communication, and a measured approach to problem‑solving. We work closely together, share knowledge freely, and support one another in delivering accurate, thoughtful analysis. It’s a steady, cooperative environment where your contributions will be recognized and appreciated.
If This Sounds Like a Good Fit
We welcome your application and look forward to learning more about your experience and perspectives.
This position is not eligible for immigration sponsorship.
Benefits Summary for Full-Time Employees
BWH Hotels (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard to race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQIA individuals, height, weight, pregnancy status, childbirth or related medical conditions, genetic information, uniformed service or veteran status, marital status, or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company’s equal employment opportunity policy applies to all aspects of employment with the Company, including, but not limited to, hiring, promotion, transfer, benefits, discipline, and termination.
At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.
Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!
Job Purpose
We’re looking for a thoughtful, detail‑oriented Marketing Analyst to join our team. In this role, you’ll help translate data into insights that guide marketing decisions, improve digital performance, and support overall business goals. If you enjoy problem‑solving, finding patterns, and working with collaborative colleagues, this position offers a solid environment to do meaningful analytical work.
Key Responsibilities
- Analyze consumer trends, user behavior, and platform performance to identify opportunities for improvement.
- Build reports, dashboards, and predictive views to support decision‑making.
- Provide recommendations that help refine marketing strategies, digital efforts, and customer engagement.
- Automate recurring reporting to improve accuracy and efficiency.
- Ensure data quality, consistency, and clarity across reporting tools.
- Work with cross‑functional partners to share insights and assist in business development efforts.
- Use analytical judgment and sound reasoning to identify trends and address defined challenges.
- Leverage new tools and technologies including AI to enhance efficiency in reporting and daily processes.
- A bachelor’s degree in Marketing, Business, E‑Business, or a related field (or equivalent experience).
- At least 3 years of experience developing, automating, and interpreting enterprise‑level reports.
- At least 2 years of report‑writing experience.
- Proficiency in Microsoft Office and SQL Developer.
- Preferred tools like Python, QuickSight, Adobe Analytics, and AWS or the equivalent are helpful but not required.
- The ability to interpret complex data clearly and concisely.
- Good organizational habits and comfort managing multiple priorities.
- Clear communication skills and an interest in collaborating with teammates across the organization.
- A steady, methodical approach to problem‑solving and presenting insights.
- You must reside in Arizona for this role.
- This is a hybrid position, requiring onsite presence Mondays, Wednesdays and Fridays at our Global Operations Center, with the option to work remote on Tuesdays and Thursdays. This hybrid model fosters intentional collaboration, teamwork, connection, and productivity, while still providing flexibility and work life balance. The office address is 20400 N 29th Avenue, Phoenix, Arizona 85027. As our Headquarters is local, there will be occasional onsite meetings at 6201 North 24th Parkway, Phoenix, Arizona 85016.
You’ll join a team that values reliability, clear communication, and a measured approach to problem‑solving. We work closely together, share knowledge freely, and support one another in delivering accurate, thoughtful analysis. It’s a steady, cooperative environment where your contributions will be recognized and appreciated.
If This Sounds Like a Good Fit
We welcome your application and look forward to learning more about your experience and perspectives.
This position is not eligible for immigration sponsorship.
Benefits Summary for Full-Time Employees
- Medical/Dental/Vision available day one
- Vacation/Sick- accruals start day one
- Paid company holidays and personal holidays to celebrate what’s important to you
- 401K - company contribution and match (U.S.)
- Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
- Employee discounts/hotel discounts
- Free financial and health wellness programs
- Tuition Reimbursement
BWH Hotels (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard to race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQIA individuals, height, weight, pregnancy status, childbirth or related medical conditions, genetic information, uniformed service or veteran status, marital status, or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company’s equal employment opportunity policy applies to all aspects of employment with the Company, including, but not limited to, hiring, promotion, transfer, benefits, discipline, and termination.