What are the responsibilities and job description for the Social Media and PR Internship position at BERNARD JAMES?
Social Media & PR Intern
Location: Brooklyn, NY — in-person required
Schedule: Approximately 20 hours per week | Part-time
Compensation: Monthly stipend school credit
Fall Internship: September 1 through December 2026
Earlier Start: The selected candidate may have the opportunity to begin during summer 2026, with the potential to continue into January 2027.
About the Role
Bernard James is seeking a highly reliable, detail-oriented Social Media & PR Intern to support our growing communications efforts.
This is a hands-on position within a small team, not an observational internship. You will be trusted with responsibilities that directly affect how the brand presents itself publicly, from social content planning and execution to PR coordination, events, research, and reporting.
The fall season will be an especially active period for the brand, including retail activations, events, partnership initiatives, and ongoing social and PR campaigns. The right candidate is organized, visually discerning, culturally aware, and comfortable managing assignments independently once trained.
This position is best suited for someone who wants to learn by doing, cares deeply about quality, and understands that consistency and follow-through are as important as creativity.
What You’ll Be Responsible For
- Researching cultural moments, platform trends, and visual references to inform social strategy
- Managing and maintaining the social content calendar
- Scheduling posts and engaging thoughtfully with our online community
- Assisting with regular content capture and basic photo and video editing
- Supporting monthly social performance reporting and identifying key insights
- Coordinating PR pulls, including tracking, packing, shipping, and processing returns of fine jewelry
- Logging press coverage and maintaining organized media clippings
- Supporting influencer gifting, outreach, and follow-up
- Assisting with events, retail activations, and in-store programming
- Supporting our publicist with campaign execution, media research, and press-related logistics
- Researching potential partnerships and collaborations aligned with the brand
- Helping maintain organized communications, project trackers, and shared files
This Role Is a Good Fit If You
- Are currently pursuing a Bachelor’s or Master’s degree in Communications, Marketing, Public Relations, Fashion, or a related field
- Are highly organized, dependable, and attentive to deadlines
- Have strong written communication skills and a sharp eye for visual consistency
- Are fluent in Instagram, Pinterest, and TikTok and curious about emerging platforms
- Are comfortable capturing and editing basic photo and video content
- Can work independently, ask thoughtful questions, and take ownership of assignments
- Care about getting details right, particularly when handling valuable products
- Are interested in fashion, design, culture, communications, or luxury
- Are comfortable working in person and supporting events when needed
Prior jewelry experience is not required.
This Role Is Not a Fit If You
- Are looking for a passive, observational, or portfolio-only internship
- Need constant oversight to complete assignments
- Are uncomfortable with structure, logistics, or responsibility
- Are primarily interested in building your personal platform rather than contributing to a brand
- Are unable to work consistently in person in Brooklyn
About Bernard James
Bernard James is a Brooklyn-based luxury jewelry brand rooted in craftsmanship, individuality, and community. Each piece is designed with intention and created to hold meaning over time.
We operate at a thoughtful but fast pace, value clear communication, and care deeply about the quality and consistency of how our work is presented.
How to Apply
Please submit:
- Your résumé
- A short note explaining why this position interests you and what you hope to learn
- Your availability for fall 2026
- Whether you would be available to begin before September 1
- Links to relevant work, social accounts, writing samples, or creative projects, if applicable