Director of Brand Partnerships

Job Title: Director of Brand Partnerships

Location: Remote (U.S.)

Company: Benzinga

About Benzinga

Benzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends.

Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience.

We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets.

The Role

The Director of Brand Partnerships is a senior individual-contributor role focused on driving revenue through brand marketing partnerships. This person will work directly with marketing leaders to develop and sell high-impact, narrative-driven campaigns that position clients in front of Benzinga’s retail investor audience.

The role is centered on selling brand dollars, not performance — including sponsored content (articles and video), executive interviews, brand storytelling, integrated campaigns, and event-based activations.

This is ideal for a seller who understands how brands allocate marketing budgets, how to position content and media as a strategic lever, and how to close multi-touch, multi-month brand partnerships.

Key Responsibilities

Revenue Ownership & Deal Execution

• Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
• Source, develop, and close integrated marketing partnerships end-to-end
• Package and sell solutions including:
  • Sponsored content articles
  • Sponsored video and executive interviews
  • Brand storytelling campaigns
  • Newsletter and homepage integrations
  • Creative sponsorships and brand activations
• Negotiate pricing, packaging, and long-term partnership agreements
• Close mid-market to enterprise-level brand deals, including six-figure campaigns

Brand Partnerships & Account Development

• Build and grow relationships with:
  • Marketing leaders (CMOs, VPs of Marketing, Brand Directors)
  • Growth and acquisition teams
  • Agencies and media buyers
• Target key financial verticals including:
  • Fintech and investing apps
  • Brokerages and trading platforms
  • ETF issuers and asset managers
  • Crypto and emerging financial platforms
  • Consumer finance brands
• Target non-endemics looking to get their story in front of retail investors
• Position Benzinga as a trusted media partner for brand storytelling and investor education
• Drive repeat business through always-on content programs and recurring campaigns

Pipeline Development

• Build and maintain a strong pipeline of brand marketing opportunities
• Prospect into both direct brands and agencies
• Identify companies actively investing in awareness (e.g., launches, raises, new products)
• Maintain accurate forecasting and CRM discipline

What Success Looks Like

• Consistently hitting or exceeding revenue targets driven by brand and content partnerships
• Closing multi-product, multi-month campaigns (articles video distribution activations)
• Building long-term relationships with marketing teams and agencies
• Driving repeat revenue through always-on sponsored content programs
• Establishing Benzinga as a go-to partner for retail investor-facing brand campaigns

Qualifications

Required

• 5 years of experience in:
  • Media sales
  • Digital advertising
  • Branded content or sponsorship sales
  • Financial services or fintech marketing/sales
• Proven track record of closing deals and hitting quota

• Experience selling content-driven or brand-led marketing solutions
• Strong ability to engage senior marketing stakeholders
• Excellent communication, presentation, and negotiation skills
• Experience managing full sales cycle from prospecting to close

Preferred

• Experience selling sponsored content, video, or integrated media campaigns
• Familiarity with how brands allocate brand vs. performance budgets
• Existing relationships with:
  • Financial services marketing teams
  • Fintech companies
  • Agencies and media buyers
• Experience closing six-figure partnerships

Compensation

• Competitive base salary
• Uncapped commission structure
• On-target earnings aligned with senior-level brand sales performance
• Benefits package and growth opportunities
  • (Exact comp to be determined based on experience.)

Why Join Benzinga

• Access to a high-intent retail investor audience
• Strong, recognized brand in finance and investing
• A platform built for content, storytelling, and investor education
• Ability to sell strategic, high-impact brand campaigns - not commoditized ad inventory
• Fast-moving, entrepreneurial environment
• Direct impact on revenue growth and market positioning