What are the responsibilities and job description for the Assistant Product Manager position at BENQ AMERICA CORP?
Join the BenQ Team! Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life."We are hiring an Assistant Product Manager to support our Consumer Projector Line of Business. Duties & Responsibilities:Product Management (Sales, Inventory, & Production):Forecasting & Planning: To optimize sell-in and production forecasts and develop accurate forecasts based on sell-through rates, channel inventory levels, and market demandInventory Management: Monitor aging inventory and efficiently implement strategies to clear out outdated stockProduction Allocation: Manage and allocate production resources across channels to meet market demandsSystem Management: Maintain product details in internal systems, including part number setup, model configurations, and regular updates to the internal price list and inter-company transfer pricing (ITP)Data Management: Analyze sales and performance data to identify patterns and insights to help plan marketing and development strategiesProduct Marketing:Product Positioning: To define and optimize product positioning, use frameworks such as user journey mapping, the 3C model (Company, Customer, Competitor), STP (Segmentation, Targeting, Positioning), and the 4Ps (Product, Price, Place, Promotion)Market Analysis: Conduct an in-depth analysis of consumer behavior, competitor offerings, and market trends to inform product strategiesDigital Marketing Knowledge: Demonstrate proficiency in digital marketing principles, including search engine results page (SERP) and keyword strategies, content planning, media and influencer relations, social media management, and event promotionE-commerce Expertise: Leverage experience with Amazon and other e-commerce platforms to optimize product visibility and sales performanceProject Coordination: Help coordinate cross-functional activities with departments such as Sales, Marketing, inbound, order desk, outbound, and RMA teams to ensure timely product launches and smooth operationsCustomer and User Feedback: Gather feedback from users and stakeholders to identify areas for improvement and help inform future product outlooksRequired Experience, Knowledge, Skills, and Abilities:3-5 years of experience in product management, product marketing, or a related field, preferably within consumer electronics or technology industriesFamiliarity with digital marketing tools and strategies, including SEO, content planning, and social media, is preferredStrong analytical skills with the ability to interpret data and make strategic decisionsExcellent communication skills to collaborate across teams and with external partnersProficiency in Microsoft Office (Excel, PowerPoint) and experience with inventory or ERP systems are a plusEducation:Education: Bachelor’s degree in marketing, Communications, Business, or a related fieldCompensation:Based on experience, we offer a very competitive base salary plus a bonusPosition Type:Full-TimeOffice-BasedUp to 20% travel