Marketing Specialist- Education Technology

Join the BenQ Team!

Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays like BenQ Board for education. Our core values focus on “Bringing Enjoyment ‘N’ Quality to Life.”

We are hiring a B2B Marketing Specialist to support the growth of our Business and Education Solutions portfolio, including BenQ Board Interactive Displays, Digital Signage, Laser and Digital Projectors, and InstaShow Wireless Presentation Systems. This role will play a key role in driving integrated marketing campaigns, product positioning, and demand-generation initiatives to support the sales pipeline and strengthen brand presence. This position reports directly to the Senior Marketing Manager and will work cross-functionally with product, sales, and global marketing teams.

Duties & Responsibilities:

• Collaborate with marketing, product management, and sales teams to plan, draft, and refine marketing materials, including emails, articles, landing pages, calls-to-action (CTAs), and social media content
• Support the development and execution of marketing plans, product launches, and outbound communications in alignment with overall campaign strategies
• Create engaging content that effectively communicates product value and differentiates BenQ solutions in the market. Content types may include product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, and blog articles
• Assist in implementing and improving marketing automation workflows in HubSpot and Salesforce to support lead nurturing and generation
• Conduct keyword research and website traffic analysis to identify opportunities for optimization and improved user engagement
• Support the planning and coordination of national and regional events, webinars, podcasts, and public relations initiatives
• Partner with B2B Marcom, Product Marketing, and Sales teams to help execute inbound marketing and demand-generation activities
• Contribute to campaign ideation, planning, and performance tracking to help refine and enhance marketing effectiveness
• Assist with the collection and analysis of site analytics, metrics, and campaign reports to inform marketing decisions
• Support product launch initiatives by contributing to messaging, positioning, and the development of marketing briefs
• Assist in monitoring and analyzing website performance using Google Analytics or similar tools, and provide input for website enhancements
• Collaborate in developing channel marketing content and online assets to communicate value to resellers and distribution partners
• Participate in trade shows, conferences, and related events as needed to support marketing and sales initiatives
• Perform additional duties and contribute to vertical-specific marketing initiatives as assigned

Experience, Knowledge, Skills & Abilities:

• Extensive hands-on experience with HubSpot for creating emails, landing pages, and automated campaign workflows
• 2 years of experience in B2B digital or product marketing, including lead generation
• Success in supporting product launches and collaborating closely with sales teams to drive market growth
• Experience working with Content Management Systems; familiarity with Adobe Experience Manager (AEM) is a plus
• Proficient in SEO/SEM strategies and data-driven marketing, with strong analytical and problem-solving abilities
• Certification in HubSpot, Google Analytics, or other digital marketing platforms is preferred
• Capabilities with Canva for design
• Ability to analyze campaign data and translate insights into actionable recommendations
• Strong proficiency in business software tools, including Microsoft
• Educational technology, display technology, or related B2B technology marketing is highly desirable
• Written communication and storytelling skills, with the ability to simplify complex information and craft compelling marketing content; article writing experience preferred
• Excellent interpersonal and presentation skills, with the ability to communicate ideas clearly and influence cross-functional teams
• Self-motivated, adaptable, and results-oriented with strong attention to detail and the ability to manage multiple projects with minimal supervision

Education:

Bachelor’s degree in Marketing, Business, Communications, or a related field required

Compensation:

Based on experience, we offer a highly competitive base salary plus bonus

Position Type:

• Full-Time
• Office-Based
• 15% Travel- Local and regional travel as needed