Vice President of Recruiting

The Vice President of Recruiting leads driver and staff recruiting strategy for the Bennett Family of Companies, owning hiring results, recruiting spend and lead generation across all business units.

This leader builds and runs a high-performing recruiting team, reports weekly on cost and time to hire, and makes sure every recruiting dollar — from advertising to truck show investments — produces qualified hires.

Team Leadership

• Lead, coach and develop a team of 5–10 recruiters, setting clear goals and performance standards.
• Hire, onboard and train recruiters on Bennett processes, compliance requirements and sales-driven recruiting.
• Balance recruiter workloads to meet hiring demand across each business unit.

Reporting and Metrics

• Deliver a weekly recruiting update to leadership for each business unit.
• Report cost per hire, time to hire, lead volume, applications, conversion rates and hires against goal.
• Track source of hire to show which channels produce qualified, retained hires.
• Partner with Safety, Operations and HR on retention and early-turnover trends.

Advertising and Lead Generation Strategy

• Develop and recommend strategy for ad placement across digital, print, job boards, social media and radio.
• Identify new lead sources, referral programs, partnerships and other opportunities to grow the candidate pipeline.
• Manage recruiting budgets and vendor relationships, negotiating rates where possible.
• Test, measure and adjust campaigns to lower cost per hire.

Truck Shows and Events

• Attend the truck and trade shows Bennett invests in for recruiting.
• Evaluate each show’s return on spend — leads, applications and hires — and recommend which shows to keep, add or drop.
• Plan booth presence, staffing, materials and post-show lead follow-up.

Compliance and Process

• Ensure recruiting practices follow FMCSA/DOT driver qualification requirements and applicable employment laws.
• Maintain and improve recruiting systems, applicant tracking and lead-management processes.

Other Duties

• Perform other duties as assigned that fall within the scope of the position.

• 10 or more years of recruiting experience with commercial trucking companies.
• Proven experience managing a team of 5–10 recruiters.
• Track record of meeting hiring goals while reducing cost per hire and time to hire.
• Experience planning ad placement and lead-generation strategy across multiple channels.
• Experience managing a recruiting budget and measuring return on spend, including truck show investments.
• Working knowledge of FMCSA/DOT driver qualification requirements.
• Strong data and reporting skills; able to build and present weekly metrics to leadership.
• Ability to travel as required, including to truck shows and business unit locations.

• Bachelor’s degree in Business, Human Resources, Marketing or a related field.
• Experience recruiting company drivers and owner-operators across multiple divisions or business units.
• Experience with applicant tracking systems, driver recruiting platforms and CRM tools.

• Based in McDonough, GA.
• Regular travel to truck shows, industry events and business unit locations, including some evenings and weekends during show season.