What are the responsibilities and job description for the Practice Liaison position at Bennett & Bloom Eye Centers?
Location: This will be based in Louisville, KY with travel required in surrounding areas.
Summary
Responsible for implementing a coordinated referral partner marketing plan designed to originate, drive, and grow referrals to EyeCare Partners and its array of eye care services. The Practice Liaison will execute initiatives focused on increasing loyalty and preference to EyeCare Partners doctors among internal and external provider referral sources, accelerating new EyeCare Partners doctor practice growth, and maximizing multidisciplinary operational efficiencies.
Essential Duties And Responsibilities
Minimum Required: None
SYSTEMS AND TECHNOLOGY
Summary
Responsible for implementing a coordinated referral partner marketing plan designed to originate, drive, and grow referrals to EyeCare Partners and its array of eye care services. The Practice Liaison will execute initiatives focused on increasing loyalty and preference to EyeCare Partners doctors among internal and external provider referral sources, accelerating new EyeCare Partners doctor practice growth, and maximizing multidisciplinary operational efficiencies.
Essential Duties And Responsibilities
- Develop, facilitate, and execute a regular cadence of visits and meetings with current and potential physician referral sources (80-90% of time in field)
- Utilize a customer relationship management (CRM) system to build, develop and maintain current and potential referral sources within the company's current and future markets
- Be the initial point of contact for all current and potential referral sources if concerns arise with referred patients
- Investigate issues and collaborate with others to reach a satisfactory resolution and drive related operational process improvements.
- Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP providers
- Develop, plan, and execute a regular cadence of educational seminars, grand rounds, dinners, meet and greets between current and potential referral sources for our physicians and team
- Work with practice leaders, key physicians, and teams to develop, implement, and expand satellite locations
- Work with practice leaders, doctors, practice teams, and referral partners to educate and drive special initiatives (advanced technology implant (ATIOL) conversions, surgical comanagement, online referral portal adoption)
- Actively partner with business development director, liaison program manager, Marketing, Division VP, growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis, and identify/execute on best practices for organic growth.
- Be the point of contact for medical, trade and physician organizations within the practice's current and future markets.
- Work with practice leader and Liaison Program Manager to develop and maintain internal and external company liaison-related marketing initiatives.
- Participate in physician recruitment interviews to communicate the liaison role in the building of their practice.
- Develop, plan, and execute new ECP provider introductions and practice building initiatives.
- Facilitate co-management relationships with practice doctors, external referral sources, and team members.
- Other duties as assigned
- Prior knowledge of physician relations experience
- Excellent time management skills
- A wide degree of creativity and latitude
- Excellent written and verbal communication skills
- Excellent project management skills
- Excellent conflict resolution skills
- Minimum Required: Bachelor's degree or equivalent combination of education and experience
- Minimum Required: 3-5 years of experience in the healthcare industry and 3- 5 years sales and marketing.
Minimum Required: None
SYSTEMS AND TECHNOLOGY
- Proficient in Microsoft Excel, Word, PowerPoint, Outlook
- Strong experience using a Customer Relationship Management