Enrollment Operations Coordinator

Department: Enrollment Management

Job Status: Full Time

FLSA Status: Exempt

Reports To: Director of Enrollment Operations

Amount of Travel Required: Minimal Travel

Positions Supervised: None

Work Schedule: 8:00 a.m. – 5:00, Regular evening, weekend, and as assigned

POSITION SUMMARY

The Enrollment Operations Coordinator is a mission-critical role responsible for the functional management and strategic optimization of Slate (Technolutions) CRM. This position bridges the gap between technical operations and enrollment strategy by managing the undergraduate communication funnel, application processing, and data integrity. The ideal candidate will be a Slate power user capable of building complex queries, automating communication workflows, and designing engaging digital touchpoints that support our undergraduate recruitment and yield goals.

Key Responsibilities

CRM Architecture & System Management

• System Configuration: Configure and maintain Slate operations, including Reader bins, application workflows, forms, events, and scheduler features.
• Data Integrity & Audits: Ensure the highest level of database integrity by regularly auditing, deduplicating, and updating records.
• Technical Support: Troubleshoot system errors and technical issues related to CRM processes; serve as a primary support resource for admissions staff.
• Innovation: Stay informed about advancements in CRM technology and Slate-specific features; recommend enhancements to improve operational efficiency and impact.

Strategic Communications & Marketing Automation

• Campaign Management: Lead the design and execution of all CRM-based communications, including email, SMS, and other channels. Ensure all outreach is accurate, timely, and aligned with the college’s mission and vision.
• Targeted Outreach: Collaborate with the Director of Enrollment Operations and Director of Undergraduate Admission to develop targeted communication plans, segment audiences, and personalize outreach efforts.
• Population Scoping: Build complex queries and population profiles to ensure communications reach the correct target demographics.
• Performance Analytics: Monitor, analyze, and report on communication performance metrics (e.g., open rates, click-throughs, conversion); develop reports to assess effectiveness and recommend data-driven improvements.
• Content & Automation: Maintain and update CRM communication templates, rules, populations, content blocks, and automated drip campaigns.

Recruitment Events & Operations

• Digital Experience: Design and maintain institutional landing pages, inquiry forms, and registration portals for recruitment events (e.g., Raven Days, Presidential Scholars Competition, SOAR).
• Event Logistics: Assist with the planning and execution of communication logistics for undergraduate recruitment travel and on-campus events.

Training & Professional Development

• Internal Training: Train and support admissions staff on CRM communication tools, best practices, and standard operating procedures (SOPs).
• Institutional Knowledge: Keep abreast of current college programs, academic policies, and admissions procedures.
• Professional Growth: Actively participate in professional development, including conferences (e.g., Technolutions Summit) and regional training sessions.

Required Qualifications

• Education: Bachelor’s degree.
• Technical Expertise: Proven, hands-on experience as a Slate (Technolutions) power user.
• Communication Skills: Strong ability to translate institutional goals into personalized, high-performing communication campaigns.
• Analytical Ability: Experience developing complex queries and analyzing performance metrics to drive strategy.
• Project Management: Ability to manage multiple projects, maintain high attention to detail, and meet strict deadlines during high-volume recruitment cycles.

Why Join Us?

This role is central to our ability to meet annual enrollment targets and deliver an exceptional experience to prospective students. You will be joining a collaborative team that values data-driven decision-making and innovation in higher education recruitment.

POSITION QUALIFICATIONS

Competency Statement(s)

• Accurate- Accuracy looks at the extent to which an individual’s work is correct and error free within company policies and guidelines.
• Ambition- Ambition looks at the extent to which an individual demonstrates drive and initiative in seeking personal advancement or recognition.
• Communication, Oral- Oral Communication skills looks at the extent to which an individual communicates with economy and clarity, actively engaging in conversations in order to clearly understand others' message and intent, and receives and processes feedback.
• Communication, Written -Written communication skills looks at the extent to which an individual writes concise, clear letters, reports, articles, or e-mails, including proofing and editing
• Detail Oriented- Detail orientation looks at the ability of the individual to pay meticulous attention to all aspects of a situation or task, no matter how small or seemingly unimportant.
• Judgment - The skill of judgment looks at the ability of the individual to form sound opinions or make decisions by evaluating available information.
• Organized - Organizational skills looks at the ability of the individual to be structured and methodical in working skills.
• Persistence - Persistence looks at the ability of the individual to continue in a course of action in the face of adversity
• Project Management - Project management skills looks at the ability of the individual to demonstrate an understanding of planning, organizing, staffing, directing, and controlling work tasks.
• Relationship Building - Relationship building looks at the ability of the individual to establish and maintain a good rapport and cooperative relationship with customers and co-workers.
• Self-Motivated- Self-motivational skills looks at the ability of the individual to reach a goal or perform a task with little supervision or direction

Education Bachelor’s degree required

Experience 3-5 Years in Admissions desired

PHYSICAL DEMANDS

Physical Abilities

Stand O

Walk O

Sit O

Handling / Fingering O

Reach Outward O

Reach Above Shoulder N

Climb N

Crawl N

Squat or Kneel N

Bend N

Push / Pull

12 lbs or less O

13-25 lbs N

26-40 lbs N

41-100 lbs N

Lift /Carry

10 lbs or less O

11-20 lbs N

21-50 lbs N

51-100 lbs N

Over 100 lbs N

N (Not Applicable) Activity is not applicable to this occupation.

O (Occasionally) Occupation requires this activity up to 33% of the time (0 - 2.5 hrs/day)

F (Frequently) Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5 hrs/day)

C (Constantly) Occupation requires this activity more than 66% of the time (5.5 hrs/day)

EOE