Associate Director of Marketing

Are you ready to dive into a multifaceted marketing role that combines strategic vision, creative storytelling, and team leadership? We're on the hunt for an exceptional Associate Director of Marketing to join our versatile marketing team and make waves across the world of employee benefits!

As the right-hand to our Marketing Director, you’ll lead projects, guide a talented team, and drive high-impact campaigns across diverse business lines. This is your opportunity to bring people together, elevate our brand voice, and turn great ideas into measurable marketing results.

What You’ll Do

• Manage and mentor a growing marketing team, fostering collaboration, accountability, and creativity.
• Partner with the Marketing Director and senior leadership to plan, execute, and optimize integrated marketing strategies across multiple verticals.
• Oversee project management and ensure on-time, high-quality delivery of marketing initiatives from concept through execution.
• Craft persuasive, concise, sales and marketing copy that resonates with our target audiences.
• Run our digital advertising initiatives by developing, launching, and managing paid social campaigns (LinkedIn, META, etc.) — setting budgets, testing creative, monitoring performance, and sharing insights to guide the team.
• Work closely with sales, account management, and other departments to align marketing efforts with overall business goals.
• Analyze performance metrics and optimize campaigns to improve ROI and support data-driven decision-making.
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 8-10 years of experience in marketing roles, with previous experience in the insurance, employee benefit and/or healthcare industry preferred.
• Proven experience managing direct subordinates and projects in a fast-paced environment
• Strong writing and editing skills — capable of distilling complex ideas into clear, compelling, and strategic marketing messages
• Hands-on expertise with LinkedIn and META paid campaigns, from setup to reporting
• Strong organizational and prioritization skills, with the ability to juggle multiple initiatives
• Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
• Proficiency with web Content Management Systems (CMS), particularly WordPress
• Proficiency with email marketing platforms (Constant Contact, HubSpot, MailChimp…) and social media management tools
• Analytical mindset with proficiency in campaign tracking, reporting, and optimization
• Collaborative, adaptable, and passionate about learning and leading
  
  

Why Join Us?

• Opportunity to work with a collaborative, supportive team
• Diverse experience across multiple industries
• Inclusive work environment that values work-life balance
• Ability to shape brand messaging and content strategy across multiple platforms
• Chance to drive data-driven marketing strategies and improvements
  
  

Featured Benefits

• Competitive salary
• Vacation and Sick/Personal Time
• Medical Insurance
• Hearing Program Discount
• Short- & Long-Term Disability Insurance
• Life Insurance
• Flexible Spending Account
• 401(k)
• Employee Referral Program
• Employee Recognition
• Tuition Reimbursement
• Professional Development Training
  
  

About Benecard Services our affiliated companies:

Benecard Services, LLC

Benecard Services, LLC has been administering carve-out, fixed rate insured prescription drug benefit programs since 1990. Benecard is a full service, in-house prescription benefit administrator that includes mail and specialty drug dispensing. We are a premiere nationwide Prescription Benefit Administrator headquartered in Lawrenceville, New Jersey.

Website: http://www.benecard.com

BeneCard PBF

BeneCard PBF provides self-funded prescription benefit program administration with a personalized approach through focused, clinical expertise. Our business model operates on a customized claim processing system offering unlimited capability and flexibility to respond to client needs in an evolving marketplace. Advanced clinical programs and advanced technology provide the framework to maximize the use of all data elements available. This allows BeneCard PBF to filter the information, focus on clinical opportunities and facilitate interaction between the physician, the pharmacist and the patient to effectively promote complete health care. Headquartered in Bonita Springs, Florida.

Website: http://benecardpbf.com

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National Vision Administrators

For over 40 years, National Vision Administrators (NVA) has been meeting the vision benefit needs of public employer groups, Health & Welfare Funds, Associations and Coalitions. Providing millions of people throughout the United States with vision care programs that help them be smarter buyers of eye care and eyewear, NVA is particularly well suited to address today's health benefit challenges as it relates to eye care. We offer cost-effective, customized vision benefit programs that are clinically integrated. We are proud of the fact that we have retained over 99% of our clients and believe it is the greatest testimony to the high-quality benefits and service satisfaction we provide to both our clients and their members. Headquartered in Clifton, New Jersey.

Website: http://www.e-nva.com

We are an Equal Opportunity employer.