What are the responsibilities and job description for the Social Media Manager position at Belmar Pharma Solutions?
POSITION OVERVIEW
Belmar Pharma Solutions is a privately held, U.S.-based leader in customized compounded medications, specializing in hormone replacement therapies (HRT) that help people live healthier, more balanced lives. With over 750 employees nationwide, Belmar partners with healthcare providers, pharmacists, and patients to deliver precision compounding and compassionate care.
We are shaping the future of personalized medicine — and we’re looking for a creative digital storyteller to help amplify that mission.
The Social Media Manager will be the voice and strategist behind Belmar’s emerging B2B digital presence — responsible for developing, executing, and managing social media strategies that engage healthcare professionals.
This role creates brand awareness, drives leads and creates meaningful engagement across platforms. The ideal candidate is both creative and analytical — skilled in content creation, community management, and partnership collaboration.
You'll be joining a creative and collaborative marketing team who are passionate about educating audiences about women's health, longevity, and personalized hormone therapies." You’ll work closely with pharmacy teams to tell the Belmar story authentically, strengthen professional relationships, and expand our online reach. This is an exciting opportunity to build Belmar’s B2B social media presence from the ground up.
RESPONSIBILITIES
Key Responsibilities
Social Media Strategy & Execution
Build and develop Belmar’s social media B2B strategy across LinkedIn, Facebook, Instagram, X , TikTok and emerging platforms.
Develop and maintain a comprehensive editorial calendar aligned with business priorities, seasonal themes, and audience insights.
Translate marketing goals and brand initiatives into clear, actionable social content strategies.
Create engaging content that aligns with Belmar’s mission, values, and regulatory guidelines.
Plan and manage a content calendar that balances education, engagement, and brand storytelling, with a goal of driving new business.
Lead media and social listening and community management to respond to inquiries, identify trends, and strengthen relationships with healthcare audiences.
Campaign Management
Design and execute digital campaigns tailored to healthcare providers withing strict compliance and brand guidelines. Collaborate with internal teams and external partners to align messaging with broader marketing goals.
Track and analyze campaign performance; provide reports with insights and recommendations for optimization.
Content Development
Creation of posts, graphics, videos, and educational materials for digital channels.
Write, edit, and publish engaging social content — from thought leadership and educational posts to product spotlights focused on lead generation and content involvement.
Work closely with compliance and quality teams to ensure content accuracy and adherence to FDA and pharmacy marketing guidelines.
Maintain a consistent tone, style, and brand identity across all content.
Analytics & Insights
Monitor engagement metrics, reach, and sentiment to evaluate success of social campaigns.
Use analytics tools to track growth and identify opportunities for audience engagement.
Present performance dashboards and recommendations to leadership monthly.