What are the responsibilities and job description for the Marketing Associate - Performance position at Bell Partners Inc. and Careers?
Join Bell Partners and be a difference maker.
At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000 homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.
The Performance Marketing Associate plays a key role in driving Bell’s digital marketing performance and growth. You’ll help execute, monitor, and optimize marketing campaigns across paid and organic channels, including internet listing services, search, display, social, and email. This role blends analytical rigor with creative execution ensuring Bell’s campaigns attract high-quality leads, convert efficiently, and deliver measurable ROI.
You’ll collaborate closely with the Account Management Team to turn insights into action, learning how data, targeting, and storytelling come together to power one of the nation’s leading multifamily brands.
This is a hands-on, detail-driven role for someone who thrives in analytics, problem-solving, and continuous optimization.
Essential Functions and Responsibilities
Campaign Execution & Optimization
Assist in the planning, setup, and daily management of campaigns across Internet Listing Sites, Google Ads, Bing, Meta, CTV, social and display networks.
Monitor campaign performance and make real-time optimizations to improve CTR, conversion rates, and cost efficiency.
Collaborate with creative and digital teams to refresh ad copy, imagery, and landing pages to support campaign goals.
Maintain advertising platforms by updating budgets, targeting settings, and keyword lists to align with active campaigns.
Track and report on campaign progress to ensure all initiatives stay within budget and meet KPIs.
Search Engine Optimization (SEO)
Support on-page and technical SEO projects, including metadata, internal linking, and content optimization.
Conduct keyword and competitive analyses to identify trends, opportunities, and ranking improvements.
Monitor organic traffic and engagement performance, providing insights and recommendations for ongoing enhancement.
Analytics & Reporting
Assist in building and maintaining performance dashboards and reports that measure campaign effectiveness and ROI.
Analyze data across platforms (Google Analytics, GA4, Ads Manager, etc.) to surface trends and insights that inform strategy.
Prepare and present performance summaries, highlighting successes, learnings, and optimization opportunities.
Partner with Account Management to translate data findings into actionable marketing strategies.
Cross-Functional Collaboration
Work with teams to align creative and messaging across paid and organic channels.
Ensure all campaigns and creatives meet Bell’s brand and compliance standards.
Participate in testing and rollout of new digital tools and marketing technologies.
Stay current on digital marketing trends, search algorithm updates, and platform innovations to help the team evolve strategies.
Additional Functions and Responsibilities
Additional duties as assigned
Knowledge, Skills and Abilities:
Familiarity with platforms such as Google Ads, Facebook Ads Manager, and Google Analytics (GA4).
Experience with SEO tools such as SEMrush preferred.
Strong analytical and Excel/Google Sheets skills for tracking and interpreting data.
Excellent organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
Strong written and verbal communication skills with the ability to explain technical findings clearly.
Curiosity and drive to stay ahead of trends in performance marketing, automation, and AI-driven optimization.
Who You Are
Analytical and curious. You love digging into numbers to uncover insights that drive better results.
Detail-oriented. You understand that small optimizations can lead to big impact.
Collaborative. You work well across teams, connecting creative ideas with data-driven execution.
Growth-minded. You see every campaign as an opportunity to learn, test, and refine your craft.
Results-driven. You take pride in contributing measurable outcomes that move the business forward.
Education and Background:
2-3 years of experience in performance marketing, SEO, PPC, or related analytical roles.
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required for this position.
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About Bell Partners
Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.
Join Bell to be a difference maker. Apply today!
Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer.