Integrated Marketing Communications - Media Manager

Position Overview

Bel Brand US is looking for a strategic and hands-on Sr. Manager, Media to lead and evolve our paid media investments across the US Bel Cheese business. Reporting to the Sr. Director of Integrated Marketing Communications (IMC), this role will work directly with our external media and commerce agencies to lead media planning, map consumer journeys, leverage competitive insights and implications, and refine and optimize media plans, including retail media planning to drive performance.

This person will also have oversight and responsibility for the day-to-day management of tactical media plans and their proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities.

This person will be instrumental in developing and executing smart, effective, and efficient media strategies that drive brand equity, engagement, conversion, and business growth to drive performance across upper- and lower-funnel campaigns for all channels.

Key Responsibilities

Media Strategy, Planning & Execution

• Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams.
• Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.).
• Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors.
• Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.).

Cross-Functional Collaboration

• Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints.
• Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities.
• Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities.

Optimization, Insights & Innovation

• Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency.
• Analyze media performance reports and make real-time recommendations to improve effectiveness.
• Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation.
• Serve as the internal expert on media and retail media performance measurement, KPIs, and benchmarks.

Agency & Vendor Management

• Serve as the primary contact for the media agency, holding them accountable to performance, service, and strategy.
• Evaluate and recommend new tools, technologies, or partnerships that enhance media impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field. MBA or advanced degree a plus.
• 7 years of progressive experience in media strategy, planning, and buying across both brand and performance channels.
• Experience working with or managing media agencies.
• Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media.
• Demonstrated success in optimizing A&P investments and applying data-driven decision-making.
• Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing).
• Experience working with CPG brands or within a matrixed organization is highly preferred.
• Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Passion for brand building and media innovation.

Working Conditions

Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability

Total Rewards

• Base Salary: $115,000 – $125,000
• Bonus Opportunity: 20%
• PTO
• 401k Match
• Health care by Blue Cross Blue Shield
• Dental by Delta Dental
• Vision by EyeMed
• HSA’s, Lifestyle Spending, and more!
• Hybrid work schedule in Chicago