Dir Growth & Analytics

We are seeking a strategic and data-driven Director of Growth & Analytics to lead and scale the full-funnel growth strategy for Discount Mugs. This leader will be accountable for driving incremental revenue, improving profitability, and optimizing marketing investment across all channels, including ownership of go-to-market strategy, promotional planning, paid media execution, and marketing analytics.

The Director will build and lead a high-performing, analytically rigorous team while developing forecasting models and performance frameworks that translate data into clear, actionable decisions. The ideal candidate brings a balance of strategic vision and operational depth, with a proven ability to optimize spend, implement measurement frameworks, and drive scalable, margin-conscious growth in a fast-paced environment.

Essential Functions: (The reason this job exists is to perform these functions. These functions are performed regularly, seriously impacts other jobs, and there are a limited number of employees whose performance of the function can be distributed.)

Go To Market Strategy & Investment

• Develop strategic frameworks, go to market, and multi-year investment plans to define and deliver commercial targets for Discount Mugs
• Evolve & drive promotional strategy and execution to achieve desired demand, revenue and margin for the brand in coordination with other business units and support functions
• Construct and maintain detailed roadmaps for marketing capabilities (resources, data, technology) required to support growth goals.
  
  

Media Strategy & Execution

• Develop and own the overarching paid media strategy, identifying new channels, opportunities, and tactics to efficiently acquire high-quality customers at scale
• Manage and optimize a significant paid media budget with accurate forecasting and ROI-driven allocation across Paid Search, Paid Social, other digital and emerging channels
• Collaborate with UX/UI, Organic, Lifecycle, creative teams and agencies to execute high-impact campaigns across the full funnel
• Monitor competitor activity and market trends to maintain a competitive edge
• Ensure all campaigns comply with relevant advertising guidelines and regulations 
  
  

Marketing Analytics & Measurement

• Lead full-funnel analytics to guide media strategy, channel allocation, acquisition efficiency, and retention performance
• Define and manage marketing measurement frameworks, incrementality testing, and KPI standards tied to commercial objectives
• Build and maintain standardized dashboards that provide a single source of truth for marketing performance — spanning digital and offline channels
• Develop & refine attribution models to ensure accurate measurement of paid media effectiveness across the funnel
• Expand marketing models & investment approaches to include available capacity, inventory and margin to maximize ROI and avoid wasted demand
• Partner with FP&A on budget planning, spend forecasting, and scenario modeling
• Assess and implement tools that strengthen the marketing data strategy and insights practice
• Ensure strong data infrastructure, accuracy, and hygiene in partnership with IT and other relevant functions & resources
  
  

Strategic Reporting & Executive Communication

• Build clear, executive-ready dashboards connecting go to market activities, traffic, marketing performance, website conversion, and operational capacity
• Translate complex data into actionable growth strategies for senior leadership
• Serve as a Discount Mugs business leader and marketing subject matter expert for cross functional teams and commercial processes
  
  

Organizational Leadership & Development

• Lead and develop a team of 3 direct reports, fostering a culture of curiosity, accountability, and continuous improvement
• Create individual development plans that advance team members' careers and align with business objectives
• Recruit top talent and build team capabilities to support the organization's growth trajectory
• Support annual & multi-year organizational planning to enable business growth
  
  

Essential Qualifications: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the competencies (minimum knowledge, skill, and ability) required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.)

Education/Certification: Bachelor’s degree in Business, Economics, Finance, Marketing or a related field. MBA preferred.

Experience Required

• 10 years of experience in marketing, e-commerce, media, and analytics
• 5 years managing and developing teams across multiple functions
• Demonstrated success scaling paid media channels profitably
• Deep expertise in full-funnel measurement, attribution, and marketing KPIs
• Experience building cross-channel analytics and insights tools
• Strong financial acumen with forecasting and scenario planning experience
• Proven ability to implement new technology stacks and data analytics solutions at scale
• Experience with a DTC or e-commerce-first B2B company
• Exceptional communication skills with the ability to drive alignment across functions and levels
  
  

Only applicants authorized to work in the U.S. need apply. BEL USA does not sponsor applicants or employees for work authorization, e.g., H-1B, or for permanent residence.

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