What are the responsibilities and job description for the Marketing Specialist position at Beemac Logistics?
Position Summary: The Marketing Specialist will play a key role in serving at the front lines of all marketing efforts. This role requires someone with a knack for social media engagement and a strong, charismatic personality who exceeds at all forms of written and verbal communication. The ideal candidate is a self-starter, has a creative mindset and enjoys bringing to life unique ideas.
Responsibilities:
Responsibilities:
- Work directly with the CCO and all company leadership to ensure Beemac’s branding and values are strategically promoted to all company Customers, Carriers and the Communities we serve.
- Manage all company social media profiles including LinkedIn, Facebook, Instagram, TikTok, and Twitter.
- Produce original content for all company advertising, social media, and marketing campaigns.
- Design digital marketing collateral and all print materials (i.e., PowerPoints, one-pagers, fliers, etc.).
- Use your personality to be “the face” of Beemac by creating organic and impromptu media content on a frequent basis (live and recorded).
- Create bi-weekly blog posts to increase search engine optimization.
- Use professional networking sites and job boards (i.e., LinkedIn, Google, Glassdoor) to promote all open positions while monitoring and responding to company/employee reviews.
- Oversee design and content updates for company website.
- Produce and manage all projects with video production team.
- Create and disperse monthly newsletters and company announcements.
- Support the sales team with promotion of internal sales contests and employee achievements.
- Help oversee, plan and promote company social events for all offices including taking a leadership role on the Social Committee.
- Utilize tools like Google Analytics to gain insights regarding website traffic and marketing campaign performance.
- Research competitor employment branding techniques.
- Other assignments or administrative duties may be assigned.
- A Bachelor’s degree in Marketing, Public Relations, Communications, or related field preferred.
- 1-3 years of professional experience focused on corporate marketing and social media engagement is required.
- Must be willing to produce a short, unique and original presentation during the hiring process.
- Must be outgoing and possess a dynamic personality.
- Must be able to thrive in a creative role and enjoy producing original content.
- Must be comfortable being in front of and behind the camera.
- Must be tech savvy including extensive knowledge of various computer programs and social media sites.
- Excellent inter-personal relationship skills and ability to work with individuals of all levels.
- Outstanding time management skills.
- Excellent written and verbal communication skills.
- Passion for marketing, data analysis and achieving measurable results.
- Detail-oriented, organized and can work independently and as part of a team.
- Available to report to both Beaver, PA and Pittsburgh, PA offices (or any of Beemac’s office locations as needed).
- Experience with Canva preferred.
- Experience with Google Analytics, or similar platform, preferred.
- Experience with Photoshop and digital editing preferred.
The Many Benefits of Beemac:
- Competitive base salary (commensurate with experience)
- 401(k) program plus company matching
- Paid Time Off and Paid Vacation Holidays
- Health/Dental/Vision coverage
- Career Development
- Work/Life Balance
Beemac Accomplishments & Company Awards:
⮚Ranked 48th largest freight brokerage firm in the U.S. by Transport Topics 2025
⮚Ranked 94th in Top 100 logistics companies Transport Topics 2025
⮚Named a winner of the Pittsburgh Post-Gazette’s “Top Workplaces 2025” Award.
⮚Ranked as a top 10 flatbed carrier by Transport Topics 2024
⮚Ranked No. 2925 on the Inc. 5000 list 2024
⮚Top 500 largest for-hire Carriers by Freight Waves 2023