Marketing Specialist

Demand Generation / Email Marketing:

• Revamping all direct mail / email campaigns including:

• Support back end set up of e-mail campaigns, i.e. building templates in system, creating campaign-specific lead forms.
• Overseeing drip campaigns when name is captured.
• Providing ongoing newsletter/ communication to current users/names already in database based on what content a user has accessed or expressed interest in.
• Providing additional and news-based content.
• Create all life cycle emails such as - annual renewal emails and end of life/support emails.
• Create & maintain templates in system.

Digital Marketing:

• Discover ways to enhance the company's website through creative landing pages, posts, and SEO optimization.
• Improve user experience by supporting updates of website.
• Support SEO/SEM, social media, email marketing, digital ad displays.
• Support and update lead to opportunity process, data management within system to ensure data integrity. Support campaigns through system campaigns to support various marketing initiatives.
• Support website updates as product updates happen.
• Monitors social media community engagement and supports with organic posts.

Content Marketing/ Design:

• Copywriting: Write and maintaining currency of all copy for marketing materials and channels: email newsletters, web copy, social media, catalog guides, cut sheets and flyers.
• Work closely with the sales and tech teams to set pipeline of topics to cover drive marketing content calendar.

• Events: Assists in the preparation and implementation of marketing and sales events such as trade shows, customer meetings and the demo center. Including registration, email campaign, social, collateral, giveaways, and booth.

• Sales Support: Communicate and work closely with salespeople to provide support for miscellaneous marketing and sales requests.

Qualifications

• 2-3 years’ experience in marketing communications, PR, copy editing, and/or writing marketing materials.
• Bachelor’s degree in related field with high academic credentials. Bachelor’s degree in marketing or PR a plus.
• Experience in educational publishing, edtech, teaching, or in a related high school or higher education environment.
• Superb communication skills.
• Superior writing, editing, proofreading, and organizational skills.
• Ability to design in Adobe Creative Suite or similar tool.
• Ability to interact with sales, experts, and senior management.
• Experience with digital publishing and editorial workflows.
• Flexible, positive, team-oriented attitude.
• Good sense of humor.
• Proven ability to work independently in a fast-paced environment, both independently and as part of a team, balancing multiple projects while meeting deadlines.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person