Marketing Manager

At Bedrock Property Management, marketing is about more than creating campaigns - it's about building communities, supporting our onsite teams, and driving measurable business results.

As Marketing Manager, you'll partner with the Director of Marketing, Operations, and On-Site teams to develop and execute marketing strategies across a portfolio of multifamily communities. From new developments and acquisitions to lease-ups and stabilized assets, you'll help drive occupancy, strengthen the Bedrock brand, and deliver marketing initiatives that support long-term growth.

Success in this role is measured by your ability to improve leasing performance, generate qualified leads, optimize marketing investments, and build strong partnerships across the organization. We're looking for someone who combines strategic thinking with hands-on execution and enjoys using creativity and data to solve business challenges.

KNOWLEDGE/SKILLS/ABILITIES:

• Strong organizational and project management skills with the ability to manage multiple communities, projects, and deadlines simultaneously.
• Excellent written and verbal communication skills with the ability to collaborate effectively across departments and with external partners.
• Strong understanding of marketing strategy, campaign execution, and performance analysis.
• Ability to interpret marketing data and translate insights into actionable recommendations.
• Experience managing competing priorities in a fast-paced, collaborative environment.
• Self-motivated with a high degree of initiative, accountability, and attention to detail.
• Ability to adapt marketing strategies across a diverse portfolio, including lease-ups, stabilized communities, and affordable housing.
• Commitment to providing exceptional customer service while continuously improving processes and results.

ESSENTIAL JOB FUNCTIONS:

• Develop and execute marketing strategies for an assigned portfolio of multifamily communities that support occupancy, leasing, revenue, and brand objectives.
• Oversee marketing onboarding and ongoing support for new communities, acquisitions, lease-ups, rebrands, affordable communities, and underperforming properties, including ILS setup and optimization, marketing collateral, signage, listing optimization, and launch initiatives.
• Partner with the Director of Marketing, Operations, and on-site teams to develop and implement marketing plans that align with portfolio goals, support leasing performance, and address property-specific opportunities.
• Execute marketing initiatives that support lead generation, leasing performance, and portfolio growth.
• Monitor, analyze, and report on property-level marketing performance, including lead volume, occupancy, cost per lease, traffic sources, and campaign effectiveness, recommending strategies to improve results and marketing ROI.
• Coordinate with internal teams and external vendors to ensure the timely execution of marketing campaigns, creative assets, websites, photography, signage, and other brand initiatives while maintaining brand standards.
• Attend client meetings and strategic review sessions, providing marketing insights and recommendations to support property objectives.
• Perform other duties and special projects as assigned.

SPECIFIC EDUCATION OR EXPERIENCE:

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 3-5 years of experience developing and executing marketing strategies within multifamily housing, real estate, hospitality, or a related industry.
• Strong understanding of digital marketing, paid media, social media, SEO, website management, email marketing, and online reputation management.
• Experience interpreting marketing analytics and translating data into actionable business recommendations.
• Proven ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
• Excellent written, verbal, and presentation skills.
• Experience managing agency and vendor relationships preferred.
• Familiarity with CRM systems, Adobe Creative Suite, Canva, Microsoft Office, project management platforms, and multifamily marketing technologies is a plus.
• Ability to travel periodically to communities and company events.
• Preferred experience within the property management industry.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Frequently sit, stand and walk.
• Regularly required to talk or hear.
• Frequently required to use hands or fingers to handle or feel objects, tools or controls.
• Occasionally required to climb or balance, stoop, kneel, crouch or crawl.
• Occasionally lift and/or move up to 25 pounds.
• Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus.
• The noise level in the work environment is usually moderate.
• Temperature in the workplace is typically moderate, though the ability to withstand seasonal cold and heat of the outdoors is necessary.

TRAVEL REQUIREMENTS

• Up to 15% travel may be expected for this position. The position is expected to work minimally 4 days in office per week when not travelling.