What are the responsibilities and job description for the Manager, Global CRM & Lifecycle Marketing position at Beckons?
Manager, Global CRM & Lifecycle Marketing | Denver, CO
About the Role
Beckons is looking for a Manager, Global CRM & Lifecycle Marketing to lead the execution, optimization and ongoing evolution of our global CRM and lifecycle marketing programs. This role is central to how we build deeper guest relationships, increase loyalty and drive repeat stays across the Beckons portfolio through email, automation and customer journey orchestration.
Working closely with Performance Marketing, Brand, Creative, Content and Commercial teams, you will ensure lifecycle communications support the full guest journey, from inspiration and consideration through to booking, stay and re-engagement, while maintaining the premium tone of the Beckons brand.
This is an opportunity to help shape the digital growth of a new global experiential travel brand, using AI-enabled tools to surface insights faster and personalize at scale, while keeping human judgment and brand quality at the center of every communication.
Key responsibilities include:
- Leading the design and execution of end-to-end guest journeys across pre-stay, in-stay, post-stay, re-engagement and loyalty moments
- Planning, developing and deploying global email marketing campaigns, owning calendars, segmentation, content briefs and execution
- Partnering with Brand and Content teams to translate destinations and seasonal narratives into compelling lifecycle communications
- Developing segmentation and personalization strategies using guest behavior, booking data and preferences
- Overseeing CRM platform operations (e.g. HubSpot), including automation workflows, data hygiene, consent management and system integrations
- Partnering with Performance Marketing to support full funnel campaigns across acquisition, conversion and retention
- Establishing performance measurement frameworks and leading test and learn initiatives across segmentation, content, timing and automation
- Identifying and applying AI-enabled tools to improve personalization, efficiency and reporting across the guest journey
About You
You are a strategic and detail-oriented CRM and lifecycle marketing professional who enjoys balancing commercial outcomes with brand storytelling.
You will ideally have:
- 5 to 8 years of experience in CRM, email marketing, lifecycle marketing or related digital marketing roles
- Hands-on experience building and executing campaigns within a CRM platform such as HubSpot, Salesforce or Braze
- Experience building or evolving lifecycle marketing programs
- Strong skills in audience segmentation and personalization to improve engagement and performance
- Confidence analyzing email and lifecycle performance metrics to guide optimization
- Experience working cross functionally with marketing, creative and web teams
- Experience in hospitality, travel, luxury or experience driven global brands is an advantage
- Current US working rights
About Us
Beckons is built around journeys of discovery for curious travelers seeking deeper connection to place, culture, and the natural world. Through a growing collection of lodges in some of the world's most rare and remarkable destinations, the brand is guided by a regenerative approach to luxury travel, one that goes beyond sustainability to create positive, lasting impact for landscapes, wildlife, and the communities who call these places home.
The Beckons collection includes five award-winning properties in Australia, Southern Ocean Lodge on Kangaroo Island, Longitude 131° at Uluṟu-Kata Tjuṯa, Capella Lodge on Lord Howe Island, Silky Oaks Lodge at the Daintree Rainforest, The Louise in the Barossa Valley, while across the Tasman Sea in New Zealand lies the century-young Huka Lodge in Taupō. In the Americas: Clayoquot Wilderness Lodge, Tierra Atacama and Tierra Patagonia in Chile.