What are the responsibilities and job description for the CRM & Lifecycle Marketing Lead position at Collective Goods?
The CRM & Lifecycle Marketing Lead is responsible for developing, executing and optimizing customer communications that drive conversion, engagement, retention and lifetime value across the Books Are Fun portfolio.
This role will primarily support direct-to-consumer products, including Book Bundle Subscription and Book Box Reading Challenge, while also providing lifecycle marketing support for Book Blast and other business initiatives through targeted email and SMS communications.
The ideal candidate is deeply experienced in Klaviyo and customer journey development, combining strategic thinking with hands-on execution. They understand how to build automated programs, segment audiences, personalize messaging and optimize performance through testing and analytics.
This role owns lifecycle strategy and execution from first engagement through long-term retention.
To apply, please visit our Careers page:
https://ats.rippling.com/collective-goods-holdings-inc/jobs/255a4263-f3b5-45a0-8cf1-f7de8dbecc24
Collective Goods Holdings, Inc. (CGH) is a privately held holding company behind Books Are Fun, Inc. — a company with a simple but powerful mission: to inspire lifelong readers by getting kids excited about books. Books Are Fun energizes communities, schools, and families to ensure every child has books at home, because we believe reading can change the world.
To learn more about our companies and how we spark a lifelong love of reading, please visit our website at https://booksarefun.com/book-blast