Regional Sales Coordinator - Atlanta or Denver

Location: Alpharetta, GA (Atlanta Metro), or Denver Metro

Beckhoff Automation is seeking a proactive and detail-oriented Regional Sales Coordinator (RSC) to support sales execution, campaign delivery, and strategic customer engagement. In this cross-functional role, you’ll collaborate with Sales Engineers, the Regional Sales Manager, and marketing teams to drive outreach, manage CRM systems, and coordinate sales strategy across the region.

The RSC is a critical connector — helping translate insights into action, aligning internal teams, and contributing to a high-quality customer experience. If you thrive in a fast-paced, team-oriented environment and enjoy working at the intersection of sales, operations, and marketing, this is a high-impact opportunity to grow with a global automation leader.

Key Responsibilities

Sales Support & Execution

• Support territory and account planning with lead identification and qualification
• Manage regional sales campaigns, outreach initiatives, and customer events
• Serve as a point of contact for select strategic accounts, partnering with the account team
• Join occasional customer visits to support sales development and relationship-building

CRM & Data Leadership

• Champion CRM adoption and data integrity across the regional team
• Support contact, account, and opportunity tracking in CRM systems
• Collaborate with Business Intelligence to surface customer insights and prioritize outreach

Cross-functional Collaboration

• Coordinate with marketing on regional campaigns, trade shows, and training sessions
• Work with academic institutions to expand Beckhoff’s educational presence
• Help streamline internal processes and delegate administrative tasks appropriately

Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The company reserves the right to modify duties or assign additional responsibilities as necessary to meet business needs. Other duties as assigned.

What Makes This Role Unique

• Sales Enablement Impact: Contribute directly to customer growth and sales execution
• Insight-Driven Coordination: Use data and CRM to drive decisions and focused outreach
• Integrated Team Role: Operate at the center of sales, marketing, and operations
• Tactical Ownership: Own projects and campaigns that deliver measurable impact

Work Location

This position follows a remote/hybrid work model, requiring the Regional Sales Coordinator to be on-site at our Atlanta office or Denver office for customer meetings, customer trainings, and team collaboration, while allowing flexibility to work remotely on other days. This approach ensures strong customer engagement and effective teamwork, balanced with work-life flexibility.

Travel

This position requires varying travel ranging from 15-30% which may include day trips, overnight stays, and occasional extended travel depending on business needs. Travel may be local, regional, or national. All travel-related expenses will be reimbursed in accordance with company policy. Candidates must be able to meet the travel requirements of the role, and reasonable accommodations will be provided as needed in accordance with the Americans with Disabilities Act (ADA).

What we offer

Benefits

• At Beckhoff Automation USA, our privately held, family-owned culture empowers candid collaboration, the freedom to create innovative solutions, and strong relationships built around cutting-edge technology and shared purpose.
• Generous Paid Time Off: 12 Paid Holidays 21 Days of PTO
• Employer paid High-Deductible Medical plan, Dental, and Vision for Employee Family!
• 401(k) with up to 6% match
• Employer-Paid Insurance: Life, AD&D, Short-Term and Long-Term Disability
• Professional Development Opportunities

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation:

• Ability to stand and sit for extended periods.
• Ability to lift and carry items weighing up to 50 pounds occasionally.
• Ability to bend, stoop, reach, and move as needed to perform job duties.
• Manual dexterity for operating tools and equipment.
• Adequate vision and hearing to perform essential tasks safely.

About Beckhoff

At Beckhoff, automation is our calling. We empower engineers to differentiate and succeed as industry leaders –– to harness new technologies, embrace open standards and solve the world’s most complex problems. Founded and led by engineers, we organically create advanced controls, communication, IoT, and motion technologies that become unique tools for your one-of-a-kind challenges in an age of digital transformation.

As a global partner with U.S. headquarters in Minneapolis, we remain committed to sustainability, inclusivity, and support for the people behind the automation. So, whether you’re powering the EV revolution, dazzling on Broadway, launching satellites, or developing fusion energy solutions – you can reach new heights for your business, industry, and humankind.

Beckhoff is an Equal Opportunity Employer. We do not discriminate against any applicant or employee based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, marital status, veteran status, or any other legally protected status. We are committed to creating an inclusive environment for all employees and applicants. If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise take part in the recruitment process, please contact HR-USA@Beckhoff.com.

• Bachelor’s degree in Engineering, Engineering Technology, or Business (or equivalent experience).
• 2 years of experience in inside sales, customer service, or a related technical field.
• Excellent communicator with strong organizational skills and a commercial mindset.
• Proficient in CRM platforms, business systems, and Microsoft Office tools.
• Although this position may be performed from an Eastern Time location, the role is dedicated to our Pacific Time customers. As a result, your regular working hours will follow Pacific Time business hours to ensure real-time support and collaboration.
• Comfortable working remotely across multiple teams and customer segments.
• High emotional intelligence and a collaborative, team-first attitude.