Social Media Manager

About Us

We are a Houston-based beauty company operating a portfolio of established and growing brands, including Scruples (professional haircare), blowpro (styling tools & products), Pet Silk (pet grooming), and Bahira Lashes.

Our products are distributed across professional salons, retail, and e-commerce channels. We are actively investing in building a stronger, more modern digital and social presence across all brands.

We are looking for someone who wants to be part of that growth and help take our brands to the next level.

The Role

We are seeking a creative, proactive Social Media Manager to lead content and growth across our portfolio of brands.

This is not a posting-only role. You will own social media end-to-end — from idea to execution to performance — and bring fresh, strategic thinking to help scale our brands across TikTok, Instagram, and Facebook.

Key Responsibilities

Content Strategy & Planning

• Develop and execute social media strategies across multiple brands
• Build and manage monthly content calendars aligned with campaigns and product launches
• Stay ahead of trends and proactively bring new ideas

Content Creation

• Shoot and edit short-form video content (TikTok, Reels, etc.)
• Create engaging in-office and behind-the-scenes content
• Develop original content concepts, not just execute assigned tasks

Platform Management

• Tailor content by platform:
• TikTok: trend-driven short-form video
• Instagram: lifestyle, educational, and brand storytelling
• Facebook: educational and product-focused content
• Ensure each brand maintains a distinct voice and audience alignment

Multi-Brand Management

• Manage social media across a portfolio of brands with different audiences and positioning
• Prioritize time and content based on business goals
• Maintain consistency across core brands while supporting smaller brands strategically

Engagement & Community

• Oversee comments, DMs, and interactions across platforms
• Guide tone of voice and response strategy
• Support influencer engagement and community growth efforts

TikTok Live Oversight (blowpro)

• Oversee and optimize two weekly TikTok Lives
• Collaborate with hosts and internal teams to improve performance and engagement
• Continuously test and implement ideas to increase conversions and viewership

Performance Tracking & Reporting

• Track weekly performance across all brands (views, reach, engagement, growth)
• Provide clear reporting and actionable insights
• Identify and scale high-performing content

Ownership & Execution

• Own the full content lifecycle: ideation, creation, posting, and optimization
• Maintain a consistent posting cadence
• Execute quickly on trends and time-sensitive opportunities

Leadership & Growth

• Take ownership of social media across all brands
• Bring ideas to improve and scale social performance
• Help build and structure a growing social media function over time

Requirements

• 2 years of social media or content experience
• Strong experience with TikTok and Instagram
• Proven ability to create engaging short-form video content
• Basic video editing skills (CapCut, Premiere, or similar)
• Experience managing multiple brands or accounts simultaneously
• Strong understanding of social media trends and platform behavior

Portfolio required (applications without examples will not be considered)

Preferred (Bonus)

• Beauty, haircare, or lifestyle industry experience
• Experience with TikTok Live or TikTok Shop
• Experience working in an in-house brand environment

Compensation

$19–$24/hour, based on experience

Opportunity for growth and advancement

Location

Houston, TX (in-office required; content creation is a core part of the role)

Why Join

This role is ideal for someone who wants to create meaningful content, drive measurable results, and grow into a leadership position as the company scales.

To Apply

Please submit your resume along with examples of social media accounts or content you have managed or created.