Marketing Manager

Job Summary

We are seeking an experienced and data-driven Marketing Manager to lead our dental group’s marketing strategy and execution. This role is responsible for driving patient acquisition and retention across multiple specialties, including Pediatrics, General Dentistry, and Orthodontics. The Marketing Manager will oversee a small team, manage vendors, and ensure that all marketing initiatives align with our organizational goals. The ideal candidate is highly analytical, innovative, and experienced in digital and healthcare marketing, with a proven ability to manage campaigns that deliver measurable ROI.

Our Strategy and Purpose

At Beam Dental, our mission is to provide exceptional dental care in a comfortable and welcoming environment. We are committed to promoting oral health and wellness through patient education, advanced technology, and personalized treatment plans. Our dedicated team strives to build lasting relationships with our patients, ensuring that each visit is a positive experience. We believe that a healthy smile is the foundation of overall health, and we are passionate about helping our community achieve and maintain optimal dental health.

Responsibilities

• Marketing Strategy: Develop and implement comprehensive marketing plans to increase patient acquisition, retention, and brand awareness across all specialties.
• Digital Marketing: Lead SEO, PPC, social media, email campaigns, and content creation to strengthen online presence and patient engagement.
• Analytics & Insights: Track and analyze KPIs such as new patient numbers, campaign ROI, and market trends to inform data-driven strategy adjustments.
• Budget & Vendor Management: Oversee marketing budgets, manage external vendors and media partners, and ensure effective allocation of resources.
• Team Leadership: Supervise and coach the Event Coordinator and Social Media Coordinator, fostering collaboration and accountability.
• Compliance: Ensure all initiatives align with HIPAA, healthcare regulations, and industry best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in marketing, with healthcare or dental industry experience strongly preferred.
• Demonstrated success in developing and executing multi-channel marketing strategies.
• Strong analytical skills and ability to interpret marketing data to guide decisions.
• Excellent communication, leadership, and vendor negotiation skills.
• Creative problem-solver with the ability to innovate while staying aligned with compliance standards.

Computer and Software Requirements

• Proficiency with digital marketing tools (Google Ads, Meta Ads Manager, HubSpot/Marketo, SEO/SEM tools).
• Familiarity with analytics and reporting tools (Google Analytics, SEMrush, CallRail, Patient Prism, Jarvis Analytics).
• Comfortable with CRM systems, Microsoft Office 365, and project management tools.
• Ability to quickly learn and adapt to new platforms and technologies.

Physical Requirements & Work Environment

• Ability to work in a onsite practice environment.
• Must be able to sit or stand for extended periods and use standard office equipment.
• Occasional travel between practice locations and to community events may be required.

Beam Dental is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all individuals are treated with respect and dignity. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

Beam Dental is committed to fair and transparent compensation practices in accordance with applicable laws. We are proud to be an employer that supports equal pay for equal work.

This job description is intended to outline the general responsibilities and qualifications of the role. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. The duties of this position may change at any time as business needs evolve.

Employment with Beam Dental is at-will, meaning either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable laws.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person

Salary : $70,000