What are the responsibilities and job description for the Director, Brand Strategy position at BDG?
BDG is looking for a bold, ideas-first marketer to join our Presale Marketing team. As Director, you’ll be at the center of where creativity meets commerce — shaping the custom ideas and storytelling that help the world’s biggest brands show up across BDG’s portfolio (Bustle, NYLON, W, TZR, Elite Daily, and more). You’ll lead the charge on building compelling integrated proposals, cross-platform campaigns, and culture-driving partnerships that fuel revenue growth and push our brands and our clients forward. This role is perfect for a creative thinker who loves connecting strategy to storytelling and thrives in a fast-paced, collaborative environment. Based in NYC (working EST hours required).
\n- Lead the charge on innovative, insight-driven strategies across BDG’s non-endemic categories — Tech/Telcom, Auto, Finance, Travel, Food/Bev, CPG and Liquor — expanding our influence beyond the core female lifestyle space and unlocking new growth verticals.
- Collaborate across the house — partnering with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams — to craft bold, strategic proposals that reinforce BDG as a creative thought leader.
- Balance creativity with commerce by managing margins and COGS for all pitched programs, ensuring every idea is as profitable as it is powerful.
- Elevate our signature brand moments while dreaming up new, multi-platform opportunities that authentically connect advertisers to BDG audiences through storytelling, innovation, and proprietary insights.
- Own the storytelling. Ensure all proposals are strategically packaged, visually dynamic, and built to inspire clients and brand partners alike.
- Turn data into magic. Leverage insights and research to design thoughtful, evidence-backed marketing solutions that truly resonate.
- Keep the engine running. Manage cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams. Stay plugged in. Bring forward the latest in entertainment, digital innovation, and cultural trends to inspire your team and spark big ideas.
- Show and sell. Join client meetings and presentations to bring creative strategies to life with confidence and charisma.
- A creative and collaborative mindset — a big-picture thinker who can connect strategy, storytelling, and culture with ease. Exceptional verbal and written communication skills are a must.
- A proactive self-starter with an entrepreneurial spirit and a strong grasp of sales objectives — always thinking one step ahead to drive revenue through bold, custom ideas.
- A data-driven storyteller who can turn insights and analytics into actionable, audience-first marketing opportunities that move the needle.
- A pulse on what’s now and next — deep understanding of digital media, cultural trends, and brand marketing that inspires fresh thinking across every proposal.
- A design-savvy strategist fluent in Canva, Keynote, and the Microsoft Office Suite; comfortable using tools like Google Analytics, comScore, Quantcast, and Shareablee to inform smart solutions.
- A master multitasker who thrives in fast-paced environments — highly organized, detail-oriented, and able to manage multiple projects and deadlines with creative calm.
- 10 years of digital marketing experience or digital strategy in a related field
Salary : $128,000 - $145,000