Digital Marketing Specialist

BCforward is currently seeking a highly motivated Marketing Specialist

Position Title: Marketing Specialist

Location: Rochester, MN (Remote – EST or CST preferred)

Date: ASAP

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6 Months

Potential Extension/Conversion: (High potential for extension)

Job Type: [FULL TIME (>=40 HRS WEEKLY)

Pay Range: $30 /hr on w2

Position Overview

The Marketing Specialist will serve as a strategic partner, providing marketing consultation and execution support across multiple stakeholders. This role collaborates closely with Marketing Managers and Directors to develop and implement comprehensive marketing plans that align with organizational goals.

The ideal candidate will balance strategic thinking with hands-on execution, supporting initiatives such as digital marketing campaigns, content development, advertising, and event coordination. This position requires strong project management capabilities and the ability to manage multiple initiatives across the full project lifecycle.

Key Responsibilities

• Partner with internal stakeholders to develop and execute integrated marketing strategies
• Plan, implement, monitor, and optimize marketing campaigns aligned with business objectives
• Support digital marketing efforts, including content creation, campaign execution, and performance tracking
• Contribute to advertising, collateral development, and event/sponsorship initiatives
• Conduct competitive analysis and provide strategic recommendations
• Manage projects end-to-end, ensuring timelines, budgets, and deliverables are met
• Collaborate with cross-functional teams, agencies, and vendors (including creative and video production teams)
• Analyze marketing data to identify trends, measure effectiveness, and optimize performance
• Build strong relationships with internal teams and stakeholders
• Adapt quickly to evolving priorities in a fast-paced environment

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Healthcare, or related field
• Minimum 3 years of relevant marketing experience
• Strong understanding of digital marketing strategies and execution
• Demonstrated experience in project management and Agile methodologies
• Excellent analytical, problem-solving, and critical thinking skills
• Strong written and verbal communication skills
• Ability to manage multiple projects simultaneously in a collaborative environment
• High level of professionalism, confidentiality, and attention to detail

Preferred Qualifications

• Experience with marketing automation tools and data analytics
• Familiarity with project management tools such as Workfront or similar platforms
• Agency experience or working with cross-functional creative teams
• Exposure to video production coordination and vendor management
• Previous remote work experience

Key Competencies

• Project Management
• Agile / Scrum Methodologies
• Digital Marketing
• Data Analysis & Insights
• Stakeholder Management
• Communication & Presentation Skills

Benefits:

We offer a comprehensive benefits package that includes medical, dental, and vision insurance to support employees' health and well-being. In addition, employees have paid holidays, paid time off (if eligible) and access to a 401(k)-retirement plan

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position.Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration