Commercial Content Strategist

Job Title: Commercial Content Strategist

Location: Spring, TX (Hybrid)

Duration: Contract - 8 months

Pay Range: $47.07/hr $61.62/hr (W2)

Job ID: 407790

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking a Commercial Content Strategist to join our dynamic team. The ideal candidate will have strong experience in B2B content strategy, demand generation, and digital marketing and a proven ability to develop and optimize data-informed content programs that drive engagement, conversion, and pipeline impact.

Responsibilities:

• Define content strategy across Awareness, Consideration, Conversion, Retention, and Expansion stages.
• Develop messaging frameworks for SMB, Mid-Market, Enterprise, and Partner audiences across solutions and verticals.
• Identify content gaps and opportunities through persona research, journey mapping, and content audits.
• Determine content requirements across campaigns, digital channels, nurture programs, and key touchpoints.
• Establish editorial priorities, content roadmaps, and strategic messaging plans aligned to business objectives.
• Own and optimize content experiences across commercial web properties and digital channels.
• Drive personalization using audience insights, segmentation, and behavioral signals.
• Develop content and nurture flows to support integrated campaigns and customer progression.
• Analyze performance, web traffic, SEO/SEM, and engagement KPIs to inform optimization.
• Translate insights into recommendations, testing strategies, and improvement plans.
• Partner with cross-functional teams to maintain relevance, consistency, and alignment.
• Stay current on industry trends, customer behavior, and content best practices.

Required Skills & Qualifications:

• Expertise in content strategy, B2B messaging, and audience segmentation.
• Proficiency with performance analytics, SEO/SEM, and web engagement metrics.
• Ability to build personas, map customer journeys, and plan editorial roadmaps.
• Experience leading integrated campaign content and nurture flows.
• 8 years in content strategy, digital marketing, demand generation, or related fields.

Preferred Skills:

• Experience with personalization frameworks and marketing automation platforms.
• Background collaborating with Demand Generation, Growth Marketing, Media, Digital Experience, and Product Marketing.

Success Measures:

• Funnel content coverage across journey stages.
• Messaging relevance and consistency across channels.
• Improved engagement and conversion rates.
• Content contribution to pipeline and business outcomes.
• Execution of testing and optimization initiatives.

Why BCforward?

At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.
• Opportunities for growth with global clients.
• A supportive, inclusive culture that values innovation and people.
• Exposure to cutting-edge technologies and projects.