What are the responsibilities and job description for the Digital Ad Operations Specialist position at BBC?
BBC Studios
Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with aworld-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK andinternational companies. Our aim is to inspire audiences around the globe with quality content that informs, educates andentertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the bestBritish content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.
Job Purpose
The Advertising Product team sits within the Commercial News group and hasownership of all ad product decisions; sitting across formats, audience segmentation,demand partnerships and the technology needed to deliver ads effectively andefficiently.
The Ad Product, Technology and Operational division are responsible for the fulfilmentof all direct advertising activity as well supporting the successful delivery of deal-basedprogrammatic revenues.
Why Join the Team?
You’ll join a highly collaborative, expert Ad Operations team operating at theintersection of editorial excellence, advanced ad technology, and global commercialstrategy. The team ensures the successful enablement of sales teams to guarantee theproper functioning of sales workflows. This is achieved through diligent, experienced servicing of campaigns via platforms, consistent communications regarding thecommercial portfolio of ad products, frequent training on tools and process as well asthe flawless execution of contractual commitments.
The Digital Ad Operations Specialist (New York) manages our direct digital advertisingcampaigns across bbc.com properties (web, app, Youtube, Audio, Newsletter andFAST) including programmatic executions for our North America advertising salesteam.The role operates in a complex Ad Operations business and is focused oncampaign delivery, trafficking, programmatic deal troubleshooting and supportingsponsorship and takeover activities. The role provides technical and campaign supportreporting into the Regional Ad Operations Manager based in New York.
Key Responsibilities and Impact
Knowledge, Skills Training and Experience
The anticipated annual base salary for this position is $90,000 - $95,000. This doesnot include other benefits that an individual may be eligible for. The actual base salaryoffered depends on the qualifications of the individual applicant for the position, yearsof relevant experience, specific and unique skills, level of education attained,certifications or other professional licenses held, and geographic location of theposition.
Benefits and Perks
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's uniquecontribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to ourprogramming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond toand reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity,disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexibleworking requests for all roles, unless operational requirements prevent otherwise.
Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with aworld-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK andinternational companies. Our aim is to inspire audiences around the globe with quality content that informs, educates andentertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the bestBritish content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.
Job Purpose
The Advertising Product team sits within the Commercial News group and hasownership of all ad product decisions; sitting across formats, audience segmentation,demand partnerships and the technology needed to deliver ads effectively andefficiently.
The Ad Product, Technology and Operational division are responsible for the fulfilmentof all direct advertising activity as well supporting the successful delivery of deal-basedprogrammatic revenues.
Why Join the Team?
You’ll join a highly collaborative, expert Ad Operations team operating at theintersection of editorial excellence, advanced ad technology, and global commercialstrategy. The team ensures the successful enablement of sales teams to guarantee theproper functioning of sales workflows. This is achieved through diligent, experienced servicing of campaigns via platforms, consistent communications regarding thecommercial portfolio of ad products, frequent training on tools and process as well asthe flawless execution of contractual commitments.
The Digital Ad Operations Specialist (New York) manages our direct digital advertisingcampaigns across bbc.com properties (web, app, Youtube, Audio, Newsletter andFAST) including programmatic executions for our North America advertising salesteam.The role operates in a complex Ad Operations business and is focused oncampaign delivery, trafficking, programmatic deal troubleshooting and supportingsponsorship and takeover activities. The role provides technical and campaign supportreporting into the Regional Ad Operations Manager based in New York.
Key Responsibilities and Impact
- Responsible for the delivery of ad ops campaigns sourced in the NAM region, including but not limited to quality control, trafficking, troubleshooting, reporting, and optimization. This includes supporting Planning Teams in KPI-driven optimization strategies.
- Collaborate with the regional ad ops manager on initiatives that ensure client implementations are built for success, including updates to the broader sales teams, campaign status emails and progress reports, and dashboards as needed.
- Work within ad product, technology and global ops team to garner centers of excellence around operations, planning and testing.
- Provide first line support of advertising takedown and troubleshooting and investigation across News web/app site.
- Contribute to the growth of ads business by supporting the regional ad ops manager in testing on ad format development, programmatic advertising, cross-platform collaboration, order fulfillment process management.
Knowledge, Skills Training and Experience
- Proven experience in operating digital advertising products, either in a publisher or ad technology business. With experience in troubleshooting Programmatic Deals.
- Advanced Understanding of Advertising Campaign Management ecosystem and tech, e.g. Operative One, Google Ad Manager, DV360, SSP’s, Youtube, Brand safety tools
- Experience in Ad Sales Order Management Systems, CRMs and cross platform advertising campaign management/stewardships systems. e.g. Salesforce and/ or Mediacloud
- Collaborative approach; ability to coordinate among multiple business,geographically dispersed stakeholders through an ongoing dialog to ensure Ad Opsis aligned with business needs and activities
- Capacity to thrive in a fast-paced, challenging, and unpredictable environment;ability to prioritize and have multi-tasking abilities
- Excellent written and oral communications skills
- Attention to detail with an eye on the big picture
- Comfortable with numbers and big data
- Experience in using Business Intelligence or AI (Copilot) tools for analysis and reporting
- Advanced Excel and data analysis skills with working knowledge of Javascript and HTML in order to troubleshoot
The anticipated annual base salary for this position is $90,000 - $95,000. This doesnot include other benefits that an individual may be eligible for. The actual base salaryoffered depends on the qualifications of the individual applicant for the position, yearsof relevant experience, specific and unique skills, level of education attained,certifications or other professional licenses held, and geographic location of theposition.
Benefits and Perks
- 100% Employer-Paid Medical and Dental Insurance (PPO plans)
- Generous Paid Time Off
- Flexible, Hybrid Working Arrangements
- Strong focus on work/life balance
- Free Retirement Consulting for all employees
- Pet Insurance
- Commuter Benefits
- Gym Reimbursement
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's uniquecontribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to ourprogramming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond toand reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity,disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexibleworking requests for all roles, unless operational requirements prevent otherwise.
Salary : $90,000 - $95,000