What are the responsibilities and job description for the PRODUCT MANAGER ADS MEASUREMENT position at BayOne?
Main Responsibilities:
Partner with engineering and technical design teams to launch products that meet the needs of both advertisers and internal cross-functional teams. Write clear product requirements.
Prioritize the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most relevant and innovative measurement.
Analyze industry trends and industry standards, conduct competitive analysis, and identify opportunities in advertising technology and retail media
Navigate and solve problems within a complex matrix environment. Collaborate with cross-functional teams to bring products to market and increase adoption
Be an expert on the methodologies of measurement suite (Search attribution, Incrementality measurement) and communicate impact of new launches or changes to data/methodology effectively
What we are searching for:
Minimum of 5 years of experience in product management, leading ad-supported media experiences within the tech, retail, entertainment, or social media industries.
Background in retail, retail media, media platforms, and/or ad tech data in areas of advertising or marketing measurement, analytics, insights, and data science
Expert understanding of advertising measurement - standard media metrics, statistical models, attribution, incrementality.
Familiarity with machine learning, predictive analytics and optimization is a plus.
Analytical and wired to consume large amounts of data and insights.
Strong communication, storytelling, and presentation skills.
Bachelor's degree in Engineering, Marketing, or a related field
Partner with engineering and technical design teams to launch products that meet the needs of both advertisers and internal cross-functional teams. Write clear product requirements.
Prioritize the product roadmap, managing near-term product delivery while formulating a long-term product strategy to provide the most relevant and innovative measurement.
Analyze industry trends and industry standards, conduct competitive analysis, and identify opportunities in advertising technology and retail media
Navigate and solve problems within a complex matrix environment. Collaborate with cross-functional teams to bring products to market and increase adoption
Be an expert on the methodologies of measurement suite (Search attribution, Incrementality measurement) and communicate impact of new launches or changes to data/methodology effectively
What we are searching for:
Minimum of 5 years of experience in product management, leading ad-supported media experiences within the tech, retail, entertainment, or social media industries.
Background in retail, retail media, media platforms, and/or ad tech data in areas of advertising or marketing measurement, analytics, insights, and data science
Expert understanding of advertising measurement - standard media metrics, statistical models, attribution, incrementality.
Familiarity with machine learning, predictive analytics and optimization is a plus.
Analytical and wired to consume large amounts of data and insights.
Strong communication, storytelling, and presentation skills.
Bachelor's degree in Engineering, Marketing, or a related field
