Business Development Representative (Outpatient)

Description

Full Time – Business Development Representative

A Business Development Representative (BDR) reports directly to the Senior VP, Operations and works closely under the guidance of the marketing department leadership personnel. The BDR is responsible for creating, updating, and executing a strategic marketing and referral development plan for their assigned program. This role is accountable for traveling up to 75% and marketing all relevant and designated within their territory through consistent field presence, outreach, and community engagement.

The BDR drives patient growth by building and maintaining referral relationships through face-to-face meetings with healthcare providers, attending networking events, hosting lunches, dinners, and educational sessions, and representing the organization at community events. In addition to generating new referrals, the BDR also supports patient reactivation efforts, engaging previously discharged or inactive patients to re-enter care through structured outreach and collaboration with clinical teams.

Responsibilities:

Business Development & Growth

• Develop and execute a regional business development plan aligned with BayMark and business line’s strategic growth goals.
• Identify market opportunities, service gaps, and emerging referral trends to support strategic expansion and improved access to care.
• Support new program launches and service expansions by developing targeted outreach and referral activation strategies.
• Monitor program capacity and align outreach efforts with operational readiness and admissions availability.
• Track and analyze referral sources, conversion trends, and outreach effectiveness to continuously refine growth strategies.
  
  

Referral Network Development & Account Management

• Drive measurable patient growth through referral development, outreach, and relationship management.
• Expand referral network: Secure at least 5 new MOU/QSOA partnerships per program and ensure consistent follow-up with active partners.
• Account management: Develop and maintain a minimum of 100 active referral and partner contacts per assigned site, ensuring consistent engagement, relationship growth, and ongoing follow-up to support sustained patient access and program growth.
• OTP- Business Development Representative Page 2
• Partnership satisfaction: Maintain an 85% or higher partner satisfaction score (via quarterly surveys or structured feedback).
  
  

Patient Engagement & Reactivation

• Patient reactivation: Lead monthly outreach efforts to engage and reactivate past patients who have been discharged or dropped out of care. Collaborate with internal teams to coordinate follow-up calls, share updated program information, and remove barriers to re-entry.
• Work with TCD, Regional Operator, and Contact Centers to identify and reduce barriers to admission, re-entry, and access to care.
  
  

Community Outreach & Engagement

• Develop and maintain strong relationships with hospitals, healthcare providers, social service organizations, community partners, homeless outreach teams, crisis stabilization units, courts (including Assisted Outpatient Treatment – AOT programs), child welfare agencies, and faith-based and community recovery organizations to facilitate patient referrals and expand access to care.
• Represent BayMark and other associated brands at key community and professional events and conferences to promote awareness of available services.
• Host and participate in educational sessions, outreach events, and provider meetings to increase awareness of available services.
  
  

Internal Collaboration

• Collaborate closely with internal Contact Center leadership to ensure streamlined referral and admission workflows.
• Lead and participate in team calls and meetings, sharing insights and recommendations for improving outreach and conversion.
• Collaborate with the Marketing Department in the development and refinement of print materials, paid advertising strategies, website content updates, and initiatives to enhance program visibility through social media and search engine optimization (SEO), ensuring alignment with organizational branding and growth objectives.
  
  

Reporting & Performance Tracking

• Deliver accurate and timely weekly and quarterly reports on BD performance, reactivation outcomes, key partnerships, and regional growth.
• Maintain up-to-date tracking of outreach activity, referral sources, admissions generated, and partner engagement within designated systems or CRM tools.
• Monitor and report on referral-to-admission conversion rates, identifying trends, barriers, and opportunities for improvement.
• Collaborate with Admissions, Operations, and Leadership to review performance metrics and implement corrective actions when growth targets are not met.
• Lead and participate in performance review meetings and present updates on regional growth, outreach initiatives, and referral trends.
  
  

Other Duties

• Travel within the assigned territory up to 75%; overnight travel may be required.
• Perform other duties as assigned.
  
  

Qualifications:

• Bachelor’s degree preferred.
• 2–3 years of successful sales or business development experience (healthcare experience preferred).
• Strong communication, follow-up, and relationship management skills.
• Proven ability to achieve measurable growth goals.
• Demonstrated experience in patient engagement, reactivation, or retention initiatives preferred.
• Understanding of Substance Use Disorder, Medication Assisted Treatment, and Mental Health Services preferred.
• Professional representation of BayMark Health Services in all engagements.
• Understanding of HIPAA and healthcare marketing compliance requirements.
• Demonstrates understanding, competency and compliance with federal and state laws including the Federal Anti-Kickback Statute (42 U.S.C.
• 1320a–7b), the Eliminating Kickbacks in Recovery Act (18 U.S.C.
• 220), the False Claims Act (31 U.S.C.
• 3729–3733), the Civil Monetary Penalties Law (42 U.S.C.
• 1320a–7a), the Health Insurance Portability and Accountability Act provisions relating to marketing (45 C.F.R.
• 164.501) and counterpart state laws.
• Valid driver’s license with an acceptable driving record in accordance with BayMark policy.
• Initial and on-going MVR verification and must maintain an acceptable driving record in accordance with BayMark’s policy F&A-115.
• Satisfactory references from employers and/or professional peers.
• Satisfactory criminal background check.
• Satisfactory drug screen.
• Must live in Pittsburg, PA
  
  

Benefits:

• Competitive salary
• Comprehensive benefits package including medical, dental, vision and 401(K)
• Generous paid time off and paid holidays
• Rewarding opportunity with the ability to impact individuals’ life
  
  

Eligible employees may have the opportunity to apply for the Substance Use Disorder Treatment and Recovery Loan Repayment Program (STAR LRP), this program offers student loan repayment assistance for qualified professionals, based on approved work locations. Approved work locations are approved through HRSA and have guidelines to meet such as county suicide rate. Please note not all locations may qualify.

Here is what you can expect from us:

BayMark Health Services, a progressive substance abuse treatment organization, that is committed to the highest quality of patient care in a comfortable outpatient clinic setting. Our ultimate goal is to address the physical, emotional, and mental aspects of opioid use disorder to help each of our patients achieve long-term recovery and an improved quality of life.

BayMark Health Services is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veteran’s status or any other classification protected by State/Federal laws.