What are the responsibilities and job description for the SEO Specialist position at Bausch-White Masonry, LLC?
We are seeking a results-driven and analytical SEO Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in developing and executing effective search engine optimization strategies that drive organic traffic, improve search engine rankings, and support business growth objectives. As an SEO Specialist, you will be responsible for both on-page and off-page SEO, keyword research, technical SEO, and performance analysis.Key Responsibilities:Conduct comprehensive keyword research to identify growth opportunities and target valuable search terms.Audit, analyze, and optimize website content, structure, and metadata to improve organic search visibility.Execute on-page SEO strategies including content optimization, internal linking, and schema markup.Develop and implement off-page SEO activities such as link-building and outreach campaigns.Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs.Collaborate with content creators, developers, and designers to ensure SEO best practices are integrated across digital channels.Stay current with the latest trends, algorithm updates, and SEO tools to maintain competitive advantage.Identify and resolve technical SEO issues including site speed, crawl errors, and mobile usability.Prepare detailed SEO performance reports and present actionable insights to stakeholders.Support broader digital marketing initiatives to enhance brand awareness and lead generation.Required Qualifications:Bachelors degree in Marketing, Communications, Computer Science, or a related field, or equivalent experience.3 years of proven experience in SEO, digital marketing, or a related role.Solid understanding of search engine algorithms, ranking factors, and SEO best practices.Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or equivalent.Experience with content management systems (e.g., WordPress, Shopify, Drupal).Strong analytical skills with the ability to interpret data and generate actionable insights.Excellent written and verbal communication skills.Familiarity with HTML, CSS, and basic web development concepts is a plus.Compensation and Benefits:Hourly Pay Rate: $30 - $60 per hour (depending on experience)Comprehensive medical, dental, and vision insurance401(k) plan with company matchPaid time off (PTO) and paid company holidaysFlexible work schedules and remote work opportunitiesProfessional development and training reimbursementEmployee assistance program (EAP)Collaborative, supportive, and innovative work environmentRegular performance reviews and growth opportunities
Salary : $30 - $60