Content Strategist

The Content Strategist is in charge of planning, creating, managing, and improving content projects that help the company reach its goals, keep its brand consistent, and get people interested. This job is in charge of the content strategy for all digital platforms and makes sure it fits with marketing goals, user experience standards, and data-driven insights. In a remote work setting, the Content Strategist works with teams from different departments to make sure that content is of high quality, consistent, and useful.Main Duties:Create and keep up with complete content strategies that support business and marketing goals.Plan and keep track of content calendars for many channels and platformsSet rules for tone, messaging, content standards, and governance.Work with the product, marketing, design, SEO, and communications teams.Look at how well your content is doing and use that information to improve engagement and conversion.Do research on your audience and your competitors to help you decide what to write about.Manage the processes for making content, editing it, and checking its quality.Make sure that your brand is consistent and that you follow all laws and rules.Oversee content audits, updates, and lifecycle optimizationBased on performance metrics, write reports and suggestions for leaders.Necessary Qualifications:A bachelor's degree in a field related to marketing, communications, journalism, English, or something elseAt least 4 to 7 years of experience in digital marketing, content strategy, or managing an editorial teamProven experience making content plans for digital platformsA good grasp of SEO, content analytics, and the basics of user experienceGreat skills in writing, editing, and talking to peopleGood at managing projects and keeping things organizedAbility to work alone in a remote settingGood at using Microsoft Office or similar programs, content management systems (CMS), and analytics toolsPreferred Skills:Experience in the technology, healthcare, SaaS, or B2B sectorsKnowledge of tools for automating marketing and optimizing contentExperience leading content projects that involve people from different departmentsAdvanced knowledge of analytics tools like Google AnalyticsPay for the Year:Salary Range: $75,000 to $115,000 a year, depending on where you live, your experience, and your qualifications.Package of Benefits:Full coverage for medical, dental, and vision care401(k) retirement plan with a match from the companyPaid time off (PTO) includes vacation days, sick days, and paid holidays.Full-time remote work in the United StatesOpportunities for training, professional development, and conferencesLife insurance and coverage for short- and long-term disabilitiesPrograms for employee health and well-being

Salary : $75,000 - $115,000