Director of Finance

Salary: $145,000-$180,000 based on experience About Bask & Lather Co.Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.Its an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, were shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.Role OverviewThe Director of Finance is responsible for owning the companys financial strategy, controls, and performance visibility. This role ensures financial discipline while enabling growth by translating data into actionable insights for leadership.The Director of Finance is not a bookkeeper. This role focuses on financial leadership, forecasting, margin management, cash flow optimization, and risk management while overseeing accounting, FP&A, and external partners.Core ResponsibilitiesFinancial Strategy & LeadershipServe as the primary financial thought partner to the CEO and executive team.Build and maintain the companys financial operating model aligned to growth goals.Evaluate strategic initiatives including new channels, product launches, wholesale expansion, and international growth.Provide scenario modeling and risk analysis to support decision-making.Financial Planning & Analysis (FP&A)Own annual budgets, rolling forecasts, and long-range financial planning.Track performance against plan and explain variances clearly and objectively.Develop KPI dashboards covering revenue, gross margin, contribution margin, CAC, LTV, and operating leverage.Partner with department heads to ensure accountability to budgets and financial targets.Accounting Oversight & ControlsOversee day-to-day accounting through internal staff or external firms.Ensure accurate and timely monthly, quarterly, and annual closes.Review financial statements for accuracy, completeness, and compliance.Establish and enforce internal controls, approval workflows, and segregation of duties.Cash Flow & Working Capital ManagementOwn cash flow forecasting and liquidity planning.Manage burn rate, runway visibility, and capital allocation.Optimize inventory investment in partnership with Operations.Oversee AP, AR, and payment terms to improve cash conversion cycle.Revenue, Margin & Cost ManagementMonitor gross margin by product, channel, and promotion.Identify margin leakage and cost optimization opportunities.Review pricing, discounting, and promotional strategies for financial impact.Ensure COGS accuracy including freight, duties, packaging, and fulfillment.Systems, Reporting & Process ImprovementOwn financial systems and tools. QuickBooks, NetSuite if applicable, forecasting tools.Improve reporting accuracy, timeliness, and usability for leadership.Implement scalable finance processes as the company grows.Ensure clean data flow between finance, operations, and e-commerce systems.Compliance, Audit & Risk ManagementEnsure compliance with tax, payroll, and regulatory requirements.Manage external audits, tax filings, and advisor relationships.Identify financial risks and recommend mitigation strategies.Support legal and insurance reviews related to financial exposure.Team & Cross-Functional LeadershipLead and develop finance team members. FP&A, AP/AR, accounting support.Set clear expectations, goals, and performance standards.Collaborate closely with Operations, Growth, E-commerce, and Sales.Act as a trusted partner while maintaining financial rigor.QualificationsBachelors degree in Finance, Accounting, or related field. MBA or CPA preferred.8 to 12 years of progressive finance experience.Experience in CPG, e-commerce, retail, or consumer brands strongly preferred.Proven ownership of budgeting, forecasting, and cash flow management.Strong understanding of inventory, COGS, and margin structures.Experience working with founders or executive leadership teams.Key CompetenciesStrategic financial thinking with operational practicality.High attention to detail without losing big-picture perspective.Strong business judgment and decision support skills.Ability to communicate financial insights clearly to non-finance leaders.Comfortable operating in fast-paced, high-growth environments.Success MetricsForecast accuracy and financial visibility.Gross margin and contribution margin improvement.Cash flow predictability and working capital efficiency.Timeliness and accuracy of financial reporting.Leadership satisfaction with financial insights and partnership.Bask & Lather Co. is proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment.Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs.

Salary : $145,000 - $180,000