What are the responsibilities and job description for the Director of Global Technical Marketing & Technical Service, Lubricant Components position at BASF?
Now hiring! Director of Global Technical Marketing & Technical Service, Lubricant Components
Houston, TX (Hybrid)
We are looking for a Director of Global Technical Marketing & Technical Service, Lubricant Components to join our Performance Chemicals team in Houston, TX.
Come create chemistry with us!
As an innovative partner, BASF’s Performance Chemicals division offers chemicals for various customer industries, such as plastics, automotive, refining, lubricants, oilfield and mining. Our highly qualified and experienced team with outstanding market knowledge as well as our innovation platform and application know-how ensure our technological competence to provide excellent solutions to our customers.
In this role, you will lead the global technical marketing and technical service organization for Lubricant Components within BASF’s Fuel & Lubricant Solutions business. You will define the global technical strategy and product positioning, build and develop a high-performing matrixed team, and ensure world-class, scalable technical support. By translating innovations into customer-facing value and enabling strong regional execution, you will accelerate formulation success, drive adoption of lubricant component technologies, and support profitable business growth.
As a Director of Global Technical Marketing & Technical Service, Lubricant Components, you create chemistry by...
- Defining and driving the global technical marketing strategy and value propositions for lubricant components, aligning product positioning with customer requirements, market needs, regulatory trends, and BASF strategic objectives.
- Building, leading, and mentoring a global, matrixed team by setting clear priorities, KPIs, development plans, and ensuring strong capability and execution excellence.
- Acting as the senior technical escalation point for strategic accounts (lubricant blenders, OEMs, industrial users), resolving complex technical challenges, and maintaining executive-level customer relationships.
- Collaborating closely with Laboratory & Innovation Management, Product Management, Sales, Commercial Excellence, Regulatory Affairs, Supply Chain, and Manufacturing to ensure product roadmaps, launch readiness, and effective commercial support across regions.
- Creating standardized global technical collateral, application guides, training programs, field-trial playbooks, and digital tools to support consistent commercialization and scalable adoption of lubricant components across regions.
- Ensuring timely execution of technical projects and customer requests—including product development activities, quality-complaint investigations, validation work, and raw-material adoption—while maintaining oversight of global lubricant regulations, OEM specifications, ASTM/ISO test methods, and sustainability drivers.
- Representing BASF in industry bodies, standards committees, and customer forums, and translating R&D innovations into customer-facing solutions that support global product launches, commercialization, lifecycle management, localization, and reformulation for regional requirements.
- Owning budgets for global technical marketing and service, prioritizing investments for capability building, trials, and commercialization support, tracking ROI, and ensuring CRM and knowledge-management systems capture learnings, adoption rates, launch performance, and data needed for informed decision making.
If you...
- Hold an advanced technical degree (MS/PhD) in Chemical Engineering, Chemistry, Tribology, or a related discipline; an MBA or business qualification is an advantage.
- Bring significant experience in technical marketing, technical service, or application development, with proven success leading matrixed teams and delivering large cross-regional programs.
- Can translate technical differentiation into commercial value propositions, support strategic accounts and tender processes, and contribute to pricing and portfolio decisions.
- Demonstrate strong people-leadership and stakeholder-management skills, with experience leading globally distributed teams in a matrix environment, and communicate effectively at technical and executive levels.
- Have the ability to synthesize market, technical, and regulatory inputs into strategy, prioritize investments, and use data to drive decision-making, including comfort with business KPIs and P&L implications.
- Possess experience managing complex product launches, validation programs, and scale-up activities across multiple regions and stakeholder groups.
- Are experienced with CRM systems (Salesforce preferred), LIMS, BI platforms (Power BI/Tableau), and digital tools for diagnostics, data collection, and knowledge sharing.
- Are willing to travel internationally to customer sites, production facilities, and industry events.
Create your own chemistry with you@BASF
At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.
Just some of the many benefits we offer include:
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more!
About us
As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!
At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.
Belong to Something Bigger. #belongatBASF
Privacy statement
BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact Careers.NorthAmerica@basf.com to report fraud.
Equal employment opportunities
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.
Applicants must be currently authorized to work in the United States on a full-time basis.