What are the responsibilities and job description for the Digital Solutions Lead - Automotive Refinish position at BASF?
Now hiring! Digital Solutions Lead - Automotive Refinish
Southfield, Michigan or Remote Home Office
We are looking for a
Digital Solutions Lead to join our Automotive Refinish team in the US.
Come create chemistry with us!
BASF Automotive Refinish Coatings Solutions offers high-quality refinish paint brands and paint-related products to body shops from around the world. Our solutions are approved by the world’s leading automotive manufacturers for the repair of their vehicles. We provide collision centers with a vast array of solutions that help drive their business performance and efficiency. At the heart of our business are our people and our trainers who take care of our customers’ needs including car painting skills, advanced body shop management solutions, and sophisticated management solutions.
As a Digital Solutions Lead, you will drive digital initiatives and serve as Refinity support for the Americas Automotive Refinish business. You will support the implementation of BASF’s total offering, including strategy, value proposition, and the development of new digital solutions while enhancing existing tools. Working cross-functionally and with customers, you will identify needs, drive innovation, and deliver a differentiated customer experience. In addition, you will collaborate with global teams to align on market priorities and support the development and launch of new solutions.
As a Digital Solutions Lead - Automotive Refinish, you create chemistry by...
At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.
Just some of the many benefits we offer include:
About Us
As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!
At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.
Belong to Something Bigger. #belongatBASF
Privacy statement
BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact Careers.NorthAmerica@basf.com to report fraud.
Pay transparency
BASF is committed to pay transparency practices. The competitive Pay Range for this role is $115,000 - $130,000. Actual pay will be determined based on education, certifications, experience, and other job-related factors permitted by law.
Equal employment opportunities
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.
Applicants must be currently authorized to work in the United States on a full-time basis.
Southfield, Michigan or Remote Home Office
We are looking for a
Digital Solutions Lead to join our Automotive Refinish team in the US.
Come create chemistry with us!
BASF Automotive Refinish Coatings Solutions offers high-quality refinish paint brands and paint-related products to body shops from around the world. Our solutions are approved by the world’s leading automotive manufacturers for the repair of their vehicles. We provide collision centers with a vast array of solutions that help drive their business performance and efficiency. At the heart of our business are our people and our trainers who take care of our customers’ needs including car painting skills, advanced body shop management solutions, and sophisticated management solutions.
As a Digital Solutions Lead, you will drive digital initiatives and serve as Refinity support for the Americas Automotive Refinish business. You will support the implementation of BASF’s total offering, including strategy, value proposition, and the development of new digital solutions while enhancing existing tools. Working cross-functionally and with customers, you will identify needs, drive innovation, and deliver a differentiated customer experience. In addition, you will collaborate with global teams to align on market priorities and support the development and launch of new solutions.
As a Digital Solutions Lead - Automotive Refinish, you create chemistry by...
- Acting as a lead for driving digital with our customers and sales teams, including keeping the organization up to date on all activities Driving Digital
- Driving Refinity adoption with customers and sales teams while keeping stakeholders informed on progress and activities
- Managing Refinity operations, including user access, onboarding, trainings, and data maintenance
- Providing end-to-end technical and operational support for field teams, partners, and customers
- Developing and delivering training resources, SOPs, and monthly Q&A sessions to enable digital product user adoption and engagement
- Partnering with product owners and vendors to enhance system functionality, support integrations, and resolve issues (testing, bug tracking, API coordination)
- Tracking conversion performance and collaborate with key accounts, MSO partners, and internal teams to deliver reporting, insights, and continuous improvements
- Staying current on competitive offering across the region, monitor industry trends, and establishing SWOT analysis on each key player to ensure color tool offer delivers a competitive advantage for BASF
- Have a solid educational background and relevant experience within the collision repair industry or a closely related automotive sector
- Demonstrate proven experience across key commercial functions, including marketing, product management, and/or sales and distribution
- Exhibit advanced proficiency in Microsoft Office tools, particularly PowerPoint, Excel, Word, and Power BI (preferable)
- Apply strategic, big-picture thinking with a demonstrated ability to lead cross-functional teams and drive impactful business outcomes
- Cultivate strong stakeholder relationships and effectively translate business needs into actionable strategies and execution plans
- Maintain a strong understanding of digital processes and their application within business and operational environments
- Demonstrate excellent time management capabilities alongside strong verbal and written communication skills
At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.
Just some of the many benefits we offer include:
- Flexible work arrangements whenever possible
- Highly competitive retirement savings plan with company match and investment options
- Well-being programs that include comprehensive mental health support for you and your household family members
- Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
- Back-up child and elder care with discount programs for families of all ages and stages
- Mentoring and career development opportunities that allow you to share, learn, and thrive
- Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
- Employee crisis support for when the unexpected happens
- Access to our BASF wine cellar, employee discounts, and much more!
About Us
As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!
At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.
Belong to Something Bigger. #belongatBASF
Privacy statement
BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact Careers.NorthAmerica@basf.com to report fraud.
Pay transparency
BASF is committed to pay transparency practices. The competitive Pay Range for this role is $115,000 - $130,000. Actual pay will be determined based on education, certifications, experience, and other job-related factors permitted by law.
Equal employment opportunities
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.
Applicants must be currently authorized to work in the United States on a full-time basis.
Salary : $115,000 - $130,000