Demo

Director of Sales

Barricade Holdings LLC dba Colorado Barricade Co
Denver, CO Full Time
POSTED ON 11/23/2025
AVAILABLE BEFORE 1/22/2026

Company Overview

Colorado Barricade is a leading provider of safety services for the infrastructure industry in the State of Colorado, with the intent to expand throughout the Rocky Mountain west. Colorado Barricade’s core services include traffic control planning and services, pavement marking, permanent sign installation and sign and safety product sales. Our valued customers include heavy civil, vertical, commercial, and residential construction companies, Departments of Transportation, municipalities, and water and utility infrastructure companies.

 

Our Purpose

We are Builders of Safety, Community, and Opportunity.

 

Mission

Our mission is to be the leading traffic safety company in America.

 

What You Will Do

The Director of Sales is responsible for the overall leadership of the Company’s sales organization and achieving the company’s revenue growth goals through the acquisition and retention of high-impact strategic customers.  You will be expected to develop strategic and tactical sales plans that produce a track record of long-term profitable growth.  You will have the ability to function in a broad-based, fast-paced and high energy environment while being capable of driving detailed, tactical execution.

 

How You Will Make a Difference

Grow revenue with a focus on new customers and growing current customers

•           Work with local sales teams to develop annual strategic sales plans that result in a track record of sales goals achievement (revenue and revenue mix targets)

•           Help team members identify and prioritize high impact customers and projects

•           Set targets for strategic relationships and lead sources

•           Play a hands-on, direct role in sales and account management (as needed), including helping to lead and close deals (as needed), as well as managing relationships with key customers

Establish a robust lead generation methodology and opportunity pipeline: 

•           Develop a strategy for growth that considers geography, project type, and market segment

•           Partner with Operations to identify and pursue projects that maximize strategic and financial opportunities

Coach all client-facing team members to be highly effective salespeople:

•           In-person sales call training

•           Effective follow-up on sales opportunities

•           Market and account planning

Build out the sales organization to support future growth

•           Work closely with HR to identify hiring needs for key positions

•           Design and implement competitive sales compensation plans for the sales team

•           Partner with the team to develop sales goals that align with the company's strategic goals

•           Evaluate and track customer satisfaction; work with team members to improve satisfaction levels, increase retention, and grow revenues.

 

What You Bring

•           You have a proven record of leading teams and developing people to be leaders.

•           You foster and promote a collaborative and mutually beneficial and supportive relationship between Operations, Business Development, and other company business units.

•           The ability to think strategically, applying business insights to formulate and drive solutions that achieve organizational objectives.

•           The ability to make informed business decisions through the use of data and analytics.

•           A strong learning agility. You enjoy and excel in environments where you must tackle and solve new and increasingly complex strategic business challenges and issues—incorporating the newest ideas, technologies, and approaches to business.

•           You are a systems-thinker who takes a structured approach to problem solving and is willing to align their efforts behind the biggest opportunities.

•           You lead change, initiating and supporting organizational transformation, and adjusting direction when needed.

•           Superior communication skills.

•           Ability to work both strategically and tactically in a fast-paced high energy environment.

How You Know You’ll Love It Here

•           You want to be part of a mission and values-driven organization.

•           You believe that every problem we face is a leadership problem, and will only be solved through leadership.

•           You believe that a leader’s job is to make their team great (an not themselves).

•           You have a ‘we over me’ perspective.

•           You gravitate toward a ‘mission-first, people always’ mindset.

•           You like working with people who have a bias for action.

•           You believe that our team are the most important part of our company.

•           You don’t like being bored and enjoy an energetic workplace.

•           You like to laugh and you try not to take life too seriously.

•           You don’t think ego has any place in an organization.

•           You enjoy being part of a team who supports one another and holds one another accountable.

 

Education and Experience

•           Undergraduate degree required.

•           At least 5 years of experience in sales positions of increasing scope and responsibility. Prior sales experience for a distributed service business is preferred.

•           Experience in heavy civil, vertical or commercial construction is a plus.

 

Physical Activities and Requirements, Visual Acuity, and Working Conditions of the Position

This section contains supplemental information to assist Colorado Barricade in our compliance with the Americans with Disabilities Act (ADA).

 

Physical Activity of This Position

•           Typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.

•           Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

•           Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.

 

Physical Requirements of This Position

•           Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary; walking and standing are required only occasionally.

 

Visual Acuity Requirements Including Color, Depth Perception, and Field Vision

•           The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication parts at distances close to the eyes.

 

Conditions the worker will be subject to in this position

•           None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)

 

Other

•           This position will require up to 20% travel.

 

Requirements

•           Valid Driver’s License and clean MVR **Must maintain a valid driver’s license during entire employment** 

•           Pass pre-employment, random, post-accident, and reasonable suspicion drug screens.

•           Satisfactory results of pre-employment background check

•           Hold/obtain DOT medical card.

•           Hold/obtain flagger card.

 

We offer a comprehensive benefits package, which includes competitive salary, incentive compensation, comprehensive health benefits, 401(k).

 Colorado Barricade Co. is proud to be an Equal Employment Opportunity and Affirmative Action employer. We celebrate diversity and are committed to creating an inclusive environment for all future and current employees.

 Applicants and current employees will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.

Salary.com Estimation for Director of Sales in Denver, CO
$167,661 to $219,201
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Director of Sales?

Sign up to receive alerts about other jobs on the Director of Sales career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$235,449 - $339,477
Income Estimation: 
$339,052 - $441,838
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$235,449 - $339,477
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$339,052 - $441,838
Income Estimation: 
$96,354 - $147,227
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$145,632 - $210,169
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Barricade Holdings LLC dba Colorado Barricade Co

Barricade Holdings LLC dba Colorado Barricade Co
Hired Organization Address Aurora, CO Full Time
Company Overview Colorado Barricade is a leading provider of traffic safety services and equipment for the road repair, ...
Barricade Holdings LLC dba Colorado Barricade Co
Hired Organization Address Denver, CO Full Time
Company Overview Colorado Barricade is a leading provider of traffic safety services and equipment for the road repair, ...

Not the job you're looking for? Here are some other Director of Sales jobs in the Denver, CO area that may be a better fit.

Podiatrist

Medical Director Services PC, Denver, CO

Inside Sales

Boyer Sales, Centennial, CO

AI Assistant is available now!

Feel free to start your new journey!