What are the responsibilities and job description for the Senior Salesforce Developer position at Barnum Financial Group?
Barnum Financial Group is a financial services firm dedicated to empowering financial advisors with the tools, insights, and support they need to better serve their clients. Through advanced technology and data-driven strategies, Barnum helps advisors proactively identify opportunities by leveraging insurance, financial, and life-event data. Built on a modern technology stack including Salesforce and AWS, Barnum integrates with leading insurance carriers and financial platforms. As we continue to grow, we are expanding our engineering team to support scaling partnerships with top insurance companies and financial advisory firms.
Role Overview
We are seeking a Senior Salesforce Developer with Marketing Cloud experience to help scale our technology platforms and advisor engagement capabilities. This role will focus on building Salesforce-based workflows, advisor-facing functionality, and automated engagement journeys using Marketing Cloud. You will work closely with our engineering team, data platform, and product leadership to build scalable advisor experiences.
Key Responsibilities
Salesforce Platform Development
- Design and build Salesforce platform functionality using Apex, Lightning, and Flow
- Develop scalable workflows supporting advisor insights and client opportunities
- Build and maintain integrations between Salesforce and AWS services
- Participate in platform architecture and technical design discussions
- Ensure code quality through testing and adherence to SDLC standards
Marketing Cloud Development
- Design and implement automated advisor engagement journeys
- Build triggered communications tied to platform insights and client milestones
- Integrate Marketing Cloud with Salesforce platform data and events
- Develop segmentation and campaign automation capabilities
Platform Integration
- Work with data engineers to surface insights generated from the data platform
- Integrate Salesforce with external APIs and partner systems
- Support new carrier integrations and advisor data flows
Required Skills
- 5 years Salesforce development experience
- Strong Apex and Lightning development skills
- Experience with Salesforce Flow and automation frameworks
- Experience with Salesforce Marketing Cloud
- Experience integrating Salesforce with external APIs
- Strong understanding of Salesforce architecture and best practices
Preferred Experience
- Experience in web development
- Experience with AWS-based integrations
- Experience in financial services or fintech
- Experience supporting high-growth SaaS platforms
- Salesforce Platform Developer certification
What Success Looks Like
In the first 12 months you will help:
- Scale the advisor experience on Barnum’s platform
- Automate advisor engagement journeys
- Support integrations with major insurance partners
- Improve platform performance and development velocity
CRN202903-10873602